Anantara Hotels & Resorts, the experiential luxury brand of Minor Hotels, announces an exclusive global partnership with Technogym, the world-leading brand for fitness, wellness, sport and health, to deliver a new standard of in-room wellbeing for travellers worldwide.
Google now indexes Instagram content: What this means for hotels & SEO strategy
It used to be that when someone searched for your business on Google, your Instagram pages wouldn’t appear. That’s finally changing, as Instagram has decided to allow Google to display public posts, reels, and videos in external search results.
Airbnb Host Experience: What Happens When Work Enters Your Home
What happens when your home becomes your workplace? This question often arises when analyzing how accommodation-sharing platforms like Airbnb continue to blur the lines between personal space and professional service. In the hospitality-driven gig economy, the rise of at-home hosting has redefined business models and shifted the boundaries between work and family life.
Accor Launches the HERA Challenge, Recognizing Top Travel Advisors Worldwide
Accor, a world-leading hospitality group, is inviting travel professionals to join the HERA Challenge, recognizing the performance and expertise of the world’s top travel advisors. Open to HERA members – Accor’s global loyalty and rewards program for travel advisors – the Challenge will see 33 top advisors flown to Colombia to stay at the luxurious Sofitel Legend Santa Clara Cartagena and the Sofitel Barú Calablanca Beach Resort.
How Strand Palace revolutionized their marketing strategy with unified guest data
Nestled in the vibrant heart of London, Stand Palace, part of L+R Hotels, is a historic landmark that has welcomed travellers since 1909. Moments from landmarks like Trafalgar Square and the lively atmosphere of Covent Garden, this 788-room hotel seamlessly blends modern comforts with traditional British charm. The hotel provides guests with an ideal setting for both leisure and business.
The Five Stages of Rate Parity Acceptance
Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to stir up a lot of concern at the asset management and property levels. Even as I write this, there are hotel industry professionals Googling rates and taking screenshots in the Google Hotel ads section to bring to their next revenue management meeting. Seasoned revenue managers are mostly ignoring these emails loaded with screenshots, as we have already addressed rate parity to the highest degree possible. Plus it’s hard to explain to our bosses that their belief that “we control our rates and distribution” is not quite true.
Research and Education: a Connection to Ever-Evolving Expertise and Experience
The skills that each manager and leader need to be successful in hospitality are a combination of operations management, traditional business functions, and specialty topics. The connection between industry experience and sustainable education practices has become increasingly important. Is there a way to best prepare managers for the diversity of tasks and traits needed to succeed in hospitality? A new and enhanced educational path can reflect enhanced occupational identification .
OTAs aren’t stealing your guests. You’re giving them away.
A hotel general manager is scanning her monthly report, once again feeling growing frustration about the rising number of OTA guest bookings her properties are experiencing – and the fees that came with them. Direct bookings were down last month and OTA commissions were higher than ever, leaving her feeling like the OTAs are winning.
GEO vs SEO for Hotels: 10 Comparisons
Key Takeaway: Your GEO should build on top of your SEO strategy.
Dolphin-shaped key cards – transform a simple key card into a catalyst for play and imagination
The real magic begins at check‑in, when a child is handed a key card, a new friend—choosing their very own dolphin companion in playful pink or cool blue. With its cheerful silhouette, it’s a little piece of summer they can wear, evoking sunny days and happy splashes the moment they clip it on.

