The hotel industry’s love of tradition has quietly become a silent killer of revenue. Room categorization was never questioned in the past, not because it was perfect, but because technology made alternatives impossible. What once passed as ‘best practice’ now erodes pricing power and individuality in a world transformed by technology and shifting consumer behavior.
What hotels get wrong about changing tech – and how to get it right
Changing your property management system (PMS) is one of the most important – and potentially disruptive – technology decisions a hotel can make. When it goes well, you unlock efficiency, revenue and a better guest experience. When it goes wrong, it can cause operational chaos, staff frustration and costly delays.
SilverStone Inns Partners with Stayntouch to Scale ‘Flag Smart and Profit More’ Franchise Model
Stayntouch, a global leader in cloud hotel property management systems (PMS), has announced a new partnership with SilverStone Inns, a cost-efficient and high-return alternative to traditional hotel franchises for independent hotel owners in the Pacific Northwest. SilverStone has selected Stayntouch as its exclusive PMS partner across its entire portfolio. With two properties already live on the platform, SilverStone plans to convert six additional hotels over the next 12 months, with a goal of expanding to 20 properties within two years.
STR Weekly Insights: 3-9 August 2025
U.S. hotel industry performance was down for the week ending 9 August. Revenue per available room (RevPAR) dipped 1.6% on falling occupancy (-0.7 percentage points) and ADR (-0.6%).
Quiet Luxury: The Art of Understated Wealth
In the world of luxury, ostentatious logos and loud statements of wealth are becoming rather ‘has been’. A quieter form of luxury is increasingly making waves based on more discreet messages that signal sophistication through subtlety and experience over item. This article explores the socio-economic forces driving ‘Quiet Luxury’ and its powerful evolution in high-end consumption.
Initial franchise agreement signed for two properties in Austrian alpine resort
Safestay (AIM: SSTY), one of Europe’s largest hostel groups, is pleased to announce the signing of its first franchise agreement as the Group continues to execute against its growth strategy which includes delivering capital-light expansion opportunities.
Hotels Embrace Thoughtful Back-to-School Farewell Gifts for Young Guests
As the summer travel season winds down and families prepare for the upcoming school year, some hotels are finding creative ways to leave a lasting impression on their youngest visitors. Instead of the typical parting amenity, properties are turning to thoughtful, school-ready gifts that combine practicality with sustainability.
RealTime Reservation Expands into Nightlife with Bond Nightclub at SLS Baha Mar
New York, NY – [August 18, 2025] – RealTime Reservation, the industry leader in dynamic hospitality booking technology, is extending its innovative platform into the nightlife sector with the launch of its Nightclub Tool at both Bond Nightclub and Jon Batiste’s Jazz Club at SLS Baha Mar. This move marks a significant expansion of RealTime Reservation’s offerings, bringing seamless, data-driven booking solutions to high-energy nightlife venues and intimate music lounges.
WTTC Unveils First Wave of Heavyweight Speakers for Landmark 25th Global Summit in Rome
The World Travel & Tourism Council (WTTC) today revealed the first wave of headline speakers for its milestone 25th Global Summit in Rome, which includes a glittering line-up of some of the most influential figures shaping the future of the sector.
BWH Hotels GB reports seven per cent revenue bump in 2025 half-year results
BWH Hotels GB has reported a seven per cent jump in revenue in the first half of 2025 with leisure groups and MICE bookings two of the key drivers.

