Operating in an industry still dependent on Online Travel Agencies (OTAs), hoteliers often face a dilemma: getting noticed while controlling marketing costs. This is particularly challenging even as projections show direct digital bookings will overtake OTAs as the dominant channel by 2030. As a result, relationship marketing, particularly email marketing, remains underutilised despite its vast potential. With global email marketing revenue projected to reach $17.9 billion by 2027, the channel’s growth shows no sign of slowing down. However, artificial intelligence (AI) now offers a unique opportunity to reinvigorate this channel, driven by several factors: the evolution of the GDPR framework promoting consent-based relationships, social media fatigue, and a growing need for more authentic and relevant guest engagement.
Under a Tree Wellness Consultancy Celebrates 20 Years of Global Wellness Leadership
Under a Tree Consultancy proudly celebrates its 20th anniversary, marking two decades of redefining wellness not as an amenity, but as a driver of improved hospitality and real estate performance, a business strategy, and a way of life. Since its founding in 2005 by wellness pioneer Amy McDonald, the firm has shaped wellness experiences that are personal, transformative, globally relevant, and fiscally successful.
In Times of Uncertainty, Hotels Have a Reason to Lean In
The following is an excerpt taken from the latest edition of SiteMinder’s “Revenue Management: A Deeper Conversation” series:
Where do hoteliers really want AI to take over? HiJiffy’s white paper reveals the answers
From major chains to independent hotels, HiJiffy’s latest survey shows that AI is no longer a future trend, it’s a present-day reality. But as automation becomes more deeply embedded in hotel operations, a more nuanced question is emerging: where is the line?
Customer Data Platform (CDP) Integration for Hotels: Best Practices
In this article, weÕll walk through the systems your Customer Data Platform should connect with, common challenges to expect (and avoid), and practical steps to ensure a smooth rollout, especially across multi-property portfolios.
81-Key Parador de Sigüenza Re-opens after major renovation
Following a seven-month closure, the Parador de Sigüenza reopened its doors on 9 May, unveiling a major renovation project valued at over €10 million. Housed within a spectacular 12th-century castle, the Parador now boasts fully modernised facilities while preserving its historic character. The renovation included the modernisation of 21 guest room bathrooms, replacing bathtubs with showers to enhance comfort and accessibility. The castle’s exterior received careful conservation work including the restoration of the barbican and the creation of a new visitable rooftop terrace with stargazing activities available. A comprehensive redecoration refreshed the hotel’s ambience with new lighting, textiles, and furnishings.
Parador de Molina de Aragón Opens in Spain
The newly opened Parador de Molina de Aragón has been thoughtfully designed to offer exceptional guest comfort while harmonising with its stunning natural setting in the Upper Tagus Natural Park. The opening of the new Parador was originally a commitment of José Luis Rodríguez Zapatero’s government to revitalise the economy of this area after the fire in Guadalajara in 2005. The building characterised by traditional stone architecture, features guest rooms with modern amenities and design elements that balance rustic charm with contemporary comfort.
Sophisticated scams are on the rise: How travel brands can secure trust
Travel is something of an easy target for cybersecurity attacks due to the nature of hospitality—and artificial intelligence (AI) may be increasing the risk for travel brands.
The Financial Impact of Service Robots in Hospitality: An Employee-Centric Perspective
In recent years, the tourism and hospitality industry has undergone a rapid shift toward automation. One of the most visible aspects of this transformation is the emergence of service robots—machines that deliver room service, clean public areas, serve meals, assist with check-in, and even provide concierge services. While much of the discourse has focused on guest satisfaction and operational efficiency, a growing body of attention is now being paid to how employees perceive the financial implications of this technology—both in terms of their own income and the business outcomes for their employers.
Radisson Hotel Group and PPHE Hotel Group partner to sign first Radisson RED hotel in central London
Radisson RED, which is known for its bold and cutting-edge upscale design, is set to open in Leman Street, located near the City of London, close to both the heart of London’s financial district with a few minutes’ walk to Liverpool Street Station, while also close to London’s creative east-end and some of its most famous landmarks such as Tower Bridge and the Tower of London.