HTL Hoteles Is Balancing Technology and Human Touch

In an age of automation, the human touch remains the most valuable asset in hospitality. This challenge is especially acute in volatile markets like Argentina, where adaptability is paramount for success. Against this backdrop, HTL Hoteles offers a masterclass in balancing technology and human touch in hospitality, using technology not to replace service, but to empower it. This has created a uniquely resilient operational model. Shiji Insights spoke with CEO Javier Ferrarotti to gain insight into his vision. He reveals how a focus on guest experience, powered by smart data and an empowered team, has become their core commercial strategy, providing invaluable lessons on building a future-proof hospitality business.

NH Collection Hotels & Resorts Lands in the Sicilian Capital with the Opening of NH Collection Palermo Palazzo Sitano

NH Collection Hotels and Resorts has landed in the Sicilian capital with the opening of NH Collection Palermo Palazzo Sitano, located on the central Via Vittorio Emanuele in the beating heart of Palermo. Tucked away in a Baroque atmosphere near historic markets with authentic flavours and a few steps away from Palermo’s theatres and architectural jewels, this new boutique hotel marks the brand’s second hotel opening in Italy in 2025, following the recent inauguration of the NH Collection Alagna Mirtillo Rosso, which caters to the mountain and family hotel segment, nestled in the heart of the Pennine Alps.