STR Weekly Insights: 13-19 July 2025

The U.S. hotel industry reported another significant decrease with revenue per available room (RevPAR) for the week ending 19 July down 3.3% year over year. That was only a slight improvement from the previous week, which was down 3.7%.

Mistakes Hotel Companies Make When Actively Hiring

Hotel companies are always looking to fill open roles. According to a survey conducted by the American Hotel & Lodging Association (AHLA) and AHLA Gold Partner Hireology, hotels have, on average, six to seven open positions per property. As a result, hotel companies and hiring managers often undercut the expectations for these roles in an effort to quickly fill the position and alleviate a staffing shortage.

Blended Travel as the Big Boost for All Segments in 2025

Bleisure has been a buzz word since well before the pandemic, but since that event catalyzed the adoption and acceptance of remote and hybrid work, the notion of blending traditionally disparate travel segments has taken on a whole new, and lucrative, meaning. Entering 2025, though, the concept of combining business and leisure – hence the portmanteau bleisure – no longer really encompasses all the different travel behaviors and sources of revenue that hotels can activate.

Myakumyaku-themed wooden cards with itsbespoke paper holders

Every story starts with an invitation—to imagine, to engage, to belong. When Henn na Hotel Osaka Namba and Shinsaibashi approached us to celebrate Expo 2025’s mascot Myaku‑Myaku , GCSTIMES knew this was an opportunity to craft a tactile narrative. We captured Myaku‑Myaku’s playful spirit through the first guest touchpoint: wooden cards and matching paper holders, crafted with care.