2nd Update Corona Impact on Website vs OTA Bookings

On the 6th March we published numbers around the first impacts of Corona on OTA vs Website bookings. What an unpredicted turn things took since then. Yes – we expected things to be bad, but really this bad? With our partner Hotelnetsolutions from Be…

An Insight Into the State of Luxury Branding Today

The concept of what makes a luxury brand an attractive option worth buying into is undergoing a massive mind shift. This is especially true for the future luxury consumers, often referred to as the Millennials and Gen Z, or even more precisely HENRY…

5 Tips for Marketers Today

HSMAI’s Marketing Advisory Board (MAB) met on a call March 19 to discuss how hospitality marketing professional are handling the impacts from the coronavirus now that budgets are being reduced and many people have been laid off or furloughed. Here a…