How Strand Palace revolutionized their marketing strategy with unified guest data

Nestled in the vibrant heart of London, Stand Palace, part of L+R Hotels, is a historic landmark that has welcomed travellers since 1909. Moments from landmarks like Trafalgar Square and the lively atmosphere of Covent Garden, this 788-room hotel seamlessly blends modern comforts with traditional British charm. The hotel provides guests with an ideal setting for both leisure and business.

The Five Stages of Rate Parity Acceptance

Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to stir up a lot of concern at the asset management and property levels. Even as I write this, there are hotel industry professionals Googling rates and taking screenshots in the Google Hotel ads section to bring to their next revenue management meeting. Seasoned revenue managers are mostly ignoring these emails loaded with screenshots, as we have already addressed rate parity to the highest degree possible. Plus it’s hard to explain to our bosses that their belief that “we control our rates and distribution” is not quite true.

Research and Education: a Connection to Ever-Evolving Expertise and Experience

The skills that each manager and leader need to be successful in hospitality are a combination of operations management, traditional business functions, and specialty topics. The connection between industry experience and sustainable education practices has become increasingly important. Is there a way to best prepare managers for the diversity of tasks and traits needed to succeed in hospitality? A new and enhanced educational path can reflect enhanced occupational identification .

OTAs aren’t stealing your guests. You’re giving them away.

A hotel general manager is scanning her monthly report, once again feeling growing frustration about the rising number of OTA guest bookings her properties are experiencing – and the fees that came with them. Direct bookings were down last month and OTA commissions were higher than ever, leaving her feeling like the OTAs are winning.

Actabl Launches HotelData.com as New Data-Backed Industry Resource for Hoteliers, Debuts Inaugural Budget Planning Guide

Actabl, the leading hospitality software company dedicated to empowering hotels with actionable insights to drive profit, today announced the launch of HotelData.com, a new free data resource hub for the hospitality industry. Powered by Actabl’s proprietary hospitality data, HotelData.com is designed to provide hoteliers with benchmarks based on real performance data and practical planning tools to inform operational and financial decisions. Its inaugural report, the 2025–2026 Budget Planning Guide, delivers critical insights on labor costs, revenue performance, and profit margins to help hotel owners, operators, and investors build more accurate, data-driven budgets for the year ahead.

Australia’s TFE Hotels Expands into UK Market with a New Adina Property in Glasgow

Australia’s International Hotel Group, TFE Hotels, is set to open its first UK properties this autumn, marking a significant milestone in its global expansion. As the first Australian hotel operator to enter the European market twenty years ago, TFE Hotels is making its UK debut with a strategic focus on cultural hubs beyond London. A new Adina-branded apartment-hotel The Wellington Glasgow by Adina is set to open in Autumn 2025.The move follows more than two decades of successful growth in Europe by TFE Hotels and reflects the growing demand for flexible, design-forward apartment-hotel experiences in key leisure and business destinations across the UK. With existing Adina apartment-hotels across Germany, Austria, Denmark, Switzerland, Hungary, Australia, New Zealand and Singapore, TFE Hotels’ UK expansion represents a natural next step in the group’s European strategy.The expansion strengthens TFE’s presence in a high-potential market and builds a valuable inbound network for its bro…