Author: Admin

An effective partnership between the Chief Marketing Officer (CMO) and Chief Financial Officer (CFO) is crucial, as research shows that finance and marketing are intrinsically linked. Therefore, aligning marketing initiatives with the broader financial strategy leads to better performance. CMOs are tasked with deploying budgets in ways that they believe will maximize business growth through strategic marketing efforts. Simultaneously, CFOs are responsible for overseeing the company’s financial health, ensuring budgets are allocated wisely and costs are controlled to safeguard and enhance the organization’s financial standing.

Hilton has announced the launch of its fourth-annual Travel Advisor Appreciation Sweepstakes for National Travel Advisor Appreciation Month, celebrated each May to highlight the contributions of advisors to the overall travel industry. To participate, travel advisors are encouraged to review an overview of Hilton brands and offerings and complete a short quiz. Travel advisors who enter the sweepstakes in May will have an opportunity to be among 10 winners selected to win 100,000 Hilton Honors Points, which can be used at any of Hilton’s more than 7,600 properties worldwide.

Plugging the huge shortage of staff in the hospitality sector is a narrative we’ve been grappling with for years now. People are no longer surprised to hear that there are more than 100,000 vacancies in hospitality at any one time, nor that the proportion of vacancies has increased by 48% since the Covid-19 pandemic (UK Hospitality).

World of Hyatt, Hyatt’s award-winning loyalty program, is teaming up with Peloton (NASDAQ: PTON) to become the first global hospitality loyalty program with plans to reward its loyalty members for doing more of what they love – earning World of Hyatt points when they use Peloton equipment at Hyatt properties in countries where Peloton currently operates. In the future, that will mean more opportunities to earn World of Hyatt points to apply towards future bookings, upgrades and experiences just by investing in their own wellbeing when they travel. The collaboration is set to outfit 800+ Hyatt properties with Peloton equipment and provide access to Peloton classes on guestroom TVs at nearly 400 properties for guest and member enjoyment this year. World of Hyatt will provide more information to members on how they can earn under this collaboration.

In response to the post-pandemic demand surge and faced with constricted inventory due to labor shortages, rising supply costs, and other challenges, hoteliers pushed their prices back to pre-pandemic levels in record time. It was understandable that hoteliers would push rate – a hotel’s goal is to maximize revenue and profit, and they had a lot of missed opportunity to make up for. People were so happy to be traveling again that they paid.