In the hospitality landscape, knowing your guests has turned into a revenue-driving strategy. Hotel data is everywhere: booking engines, guest surveys, loyalty programs, on-site behavior, and beyond. But raw data is only valuable if itÕs actionable. ThatÕs where a Customer Data Platform (CDP) steps in.
Unlock Rate Confidence: Strategies to Win the Direct Booking Game
Real-time benchmarking, price comparison, and targeted messaging that turn rate transparency into revenue
CendynÕs Technical Investment in Guestrev and Grouprev Demonstrates the CompanyÕs Commitment to Its RMS Customers
Ongoing innovation helps hoteliers and casinos maximize profits, optimize revenue, and enhance group pricing
How AI Concierge Services Improve Guest Experience & Increase Revenue
In this article, weÕll explore an AI concierge, its benefits for hospitality, and how solutions like TrustYouÕs AI Agents are helping hotels transform service delivery while boosting revenue.
Paris Based Touriste Saw +133% Impressions With Google PMax for Travel Goals
TouristeÕs main objective with PMTG campaigns through CendynÕs Digital Marketing Platform is to attract new customers and increase return on investment (ROI), with a goal of exceeding a ROI of x12.
Heathrow AirportÕs Resilience Amid Brexit and COVID: A Data-Driven Perspective from Hermes Intelligence
The dual shocks of Brexit and the COVID-19 pandemic reshaped global aviation, testing even the most established hubs. In this volatile context, Heathrow Airport not only weathered the storm but emerged as a case study in strategic resilience. Leveraging proprietary data insights, Hermes Intelligence has closely examined HeathrowÕs trajectory, offering new clarity on how the airport managed to outperform its European counterparts.
Duetto Purchases HotStats to Boost Expansion in the Hospitality Software Sector
Hospitality software provider Duetto has acquired HotStats, a hotel financial benchmarking services company. This move is a strategic step in DuettoÕs pursuit of becoming the comprehensive operating system for revenue and profit in the hotel industry.
B&B HOTELS Germany Increased Direct Revenue By 50% with Cendyn DMP
The combined strategy of classic metasearch campaigns targeting highly qualified travelers and metasearch destination campaigns to boost visibility led to a 671% increase in Google PPA clicks.
Makarem reached +122% YoY ROAS on metasearch with Cendyn DMP
By partnering with Cendyn through the Digital Marketing Platform (DMP), Makarem aimed to unify their data, improve their metasearch strategy, and drive higher engagement with potential guests.
AI-driven Analytics Will Provide Hard Fast ROI – but Are Hotels Ready? – By Kevin Duncan
For hoteliers looking to Find customers, convert them to Book, and Grow revenue amid stiff competition, smarter data insights are necessary. But if more isnÕt done to bring system data together in a cohesive, intelligent and integrated way, commercial teams will flounder, unable to deliver hard fast ROI cannot.Ê