A strong creative strategy is the foundation of a website designed to drive conversions and a key to increasing direct bookings. According to aÊ2023 study by Yahoo!, creative accounts for 79% of top-of-mind ad recall, making it the strongest driver of ad effectiveness and brand perception.
Maximising Hotel Efficiency with Integrated EProcurement Solutions
Modern hospitality businesses who wish to remain competitive are constantly seeking new ways to enhance hotel operational efficiency and deliver exceptional guest experiences. However, traditional procurement processes often involve manual tasks, fragmented systems, and a lack of visibility, thus hindering efficiency and impacting the bottom line.
SiteMinder Dominates at 2025 HotelTechAwards with Continued Leadership in ECommerce
For the third consecutive year, the hotel technology pioneer has taken home the title of ÔBest Hotel eCommerce PlatformÕ and, for the fourth straight year, the top Hoteliers Choice Award.
Booking.com Customers Defrauded of £370k in Sophisticated Phishing Scam, Police Issue Warning
The criminals did not breach Booking.com’s main system; instead, they targeted hotel and accommodation providers, subsequently tricking customers with deceptive emails and messages.
KPIs to Track for Successful EProcurement in the Hospitality Industry
In hospitality, efficiency and guest satisfaction are paramount. Which is why having effective procurement processes in place is crucial. eProcurement KPIs in hospitality provide valuable insights into the performance of your procurement operations, empowering you to identify the main areas for improvement, optimise your spending, and enhance your overall efficiency.
Opportunities and Challenges for Hoteliers: Insights from Cendyn World Tour 2024 Ð London
Not knowing your niche, too-aggressive marketing, and failing to re-market effectively to OTA trafficÉthese are all key challenges facing hoteliers at the moment. But there are some profound opportunities, too. Find out more about the insights that came out of the Cendyn World Tour 2024 Ð London event.
Video: Ready to Kick off 2025 with Smarter Marketing?
Watch this video to see how segmentation within a CRM can transform your marketing in 2025! LetÕs make next year your best yet.
Tech Innovation in Hospitality: German Hotel Operates Efficiently with 80% Fewer Staff
Launched in November 2023, the hotel operates with a mere six-member staff, about 80% smaller than that typically required for a hotel of its magnitude.
Premier Inn Partners with DerbySoft for Business Travel
Premier Inn is now seamlessly connected via DerbySoft, offering TMCs the most efficient and powerful way to collaborate with the UKÕs leading budget hotel chain, benefiting corporate clients and travelers.
Europe Sets Pace in Hotel Pricing, Outperforms Asia and Americas
According to the World Parity Monitor by 123Compare.me, European hotels are taking the lead in the global pricing parity race, achieving more aggressive pricing compared to OTAs and Metasearch engines. This trend is particularly noticeable during the peak season, between October 2023 and October 2024.