Welltech Leaders and the Evolution of Personalized Multimodal Guest Experiences

The worlds of health and hospitality have been converging over the past two decades, and this trend will only accelerate as now-popular modalities like red light therapy, ice plunges, fitness programs and nutritious F&B menus gain adoption across the chain scale. While the next section addresses how this opportunity intersects with IT, what’s most important now in 2025 to consider is how all these new types of activities and experiences can be loaded into a CRM or CDP then transformed into recurring rooms and ancillary revenues.

Cybersecurity as a Business Imperative

In the hotel business, a guest’s experience begins long before they step into the lobby. From the moment they make a booking online, they place their trust in the property’s ability to safeguard their personal and payment information.