COVID-19 and hotels: What we’ve learned so far

HENDERSONVILLE, Tennessee – As stay-at-home orders in states across the U.S. are expiring, the first weekend in May showed strong occupancy gains for hotels in markets with beach access. STR is certainly still some time away from calling this a reco…

Attracting Travelers After COVID-19

It is already becoming clear that travel segments and behavior are changing as a result of coronavirus and hotels should plan now for a change in the guest profile and where their guests are coming from. There are many that believe business travel i…

Plotting (literally) the comeback

Hotels in North America and around the world are starting to look ahead to reopening their doors to guests. As we speak, from the smallest independent boutiques to the largest global chains, properties are formulating strategies for operations, mark…