Based in Northern California, Storey Hospitality operates a curated portfolio of independent luxury hotels, resorts, villas, and furnished apartments around the world—from Fiji to Anguilla. Storey Hospitality takes a highly customized approach to management, celebrating the unique story, spirit, and history of each property to create magical, memorable guest experiences. Their commitment is to maximize value and return on investment.
FHS World 2025: Celebrating 20 years of shaping global hospitality investment
This year marks a milestone for us at The Bench as we celebrate 20 years in the UAE. Over the past two decades, Future Hospitality Summit (FHS) has evolved into the region’s most influential hospitality and tourism investment event, serving as a vital platform for leaders, innovators, and investors to connect, collaborate, and shape the future of the industry.
Stieg’nhaus: Where Quiet Luxury Meets Dramatic Landscapes
Surrounded by striking mountain peaks and peaceful Alpine meadows, the newly opened six-suite hotel Stieg’nhaus in Austria offers a serene, intimate experience deeply rooted in its surroundings. High-quality, natural materials and a personalized approach to hospitality complement luxury amenities, including two suites with in-room saunas, a rooftop wellness area, a terrace with a warming fire pit, and a casual fine-dining dinner experience. Thoughtfully conceived by a design-conscious couple, Stieg’nhaus is a place where guests are immersed in calmness and refined seclusion.
How AI is Reshaping Guest Engagement and Hotel SEO
The hospitality search experience has undergone a quiet revolution. Where travelers once Googled their way to vacation options, many now turn to AI assistants like ChatGPT, Copilot, and other “agentic” tools to dream, plan, and book. With tools like Google’s Search Generative Experience (SGE), users receive detailed answers, trip summaries, and personalized insights based on conversational prompts.
Case Study: Boosting Direct Bookings through Strategic SEO Optimization
Over eight months, we implemented a strategic SEO optimization plan to help a hotel enhance its online visibility and drive organic search traffic for improved direct bookings. By focusing on technical audits, keyword strategy, on-page optimization, backlink development, and GBP/Google Maps revisions and citations, we transformed the hotel’s online presence and significantly increased organic traffic.
Revenue Management: Squid Game Style
Let’s be real: if revenue management were a reality show, it would definitely be Squid Game, minus the violence, hopefully. But let’s break it down: the high-stakes drama, the tense moments, and the sense of “I swear this is going to ruin my entire month if I don’t get this right.”
Five Reasons We Love Chatbots, and Five Reasons We Hate Them
More and more, brands are starting to get the chatbot “thing” right. AI is improving, and customers are realizing that a chatbot can be a great first stop for getting quick answers or resolving questions. After all, if you have a question, don’t you want it answered now?
Aimbridge Hospitality Launches Dedicated All-Inclusive Division to Serve Expanding Market Needs
Aimbridge Hospitality, the leading global third-party hotel management company, today announced the launch of a dedicated All-Inclusive division designed to help owners and brands tap into the rising demand for experience-led All-Inclusive hotels and resorts.
Innovative Doll Key Cards Turn Pajama Party into Unforgettable Family Moments
In the world of family-friendly hospitality, it’s not just about providing a room, it’s about crafting memories.
Maestro PMS Launches Maestro Touch to Redefine Guest Service with Tablet-Optimized PMS Access
Maestro PMS, the hotel industry’s leading Web Browser-based cloud and on-premises all-in-one property-management system, is unveiling its latest update to its user interface through Maestro Touch. This groundbreaking update revolutionizes Maestro PMS’ front desk operations by bringing its PMS features to all tablets or touch-capable devices on property.

