First Hospitality Celebrates Their World-Class Talent and 40th Anniversary at Its Annual First Honors Awards Gala

First Hospitality, a national hotel operating and development company, kicked off 2025 celebrating its 3,500+ associates and 40th anniversary at the company’s annual First Honors Awards Gala that took place in February 5-6 at the voco Chicago Downtown. In attendance was general managers and directors of sales from every property within the portfolio, the First Hospitality corporate team of associates, our valued hotel owners and asset managers, and brand partners including Hilton, Marriott, Hyatt and IHG.

Virtual Voyaging: Tourism and the Metaverse

With the rise of immersive technologies such as augmented reality and mixed reality, globe-trotting, skydiving, wine-tasting and many more exhilarating tourism activities can now be enjoyed from the comfort of one’s own home. We are living in the era of the metaverse – the seamless convergence of the real and virtual worlds. This trend heralds an upcoming transformation in tourism management and marketing, according to Professor Daniel Leung and Professor Michael Lin of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University, working with a co-author. The researchers offer a vision of how the metaverse could reshape the tourism experience, highlighting both exciting opportunities for the sector and significant challenges ahead.

16 Ways to Improve the Safety in Your Hotel

The guests staying at your hotel expect exceptional service, comfort, and a high sense of security. Ensuring the safety of all your hotel’s guests must be of utmost importance, which means it is imperative to do regular assessments of ways to improve security measures. Maximizing your hotel’s safety will safeguard your guests’ wellbeing, protect valuable property, and maintain your establishment’s reputation.

Marketers need to be Optimistic

Marketing, at its core, is about making people want something. It’s about shaping perceptions so that customers actively seek out a product or service. Yet, time and time again, when diving into product research or company data, the first thing people highlight is what’s wrong—the market conditions, the competition, the regulatory challenges, the inclusion concerns. Important discussions, sure. But they don’t sell.

The Hotel Influencer Marketing Model is Broken

Let’s be honest, the current influencer marketing model for hotels often feels like a race to the bottom. Hotels are bombarded with requests for free stays, often from “influencers” with questionable engagement and a focus on their own personal brand, rather than the hotel’s story. Meanwhile, genuine storytellers and content creators who could truly showcase a hotel’s unique offerings are often overlooked. Something needs to change.

innQuest to Showcase Hospitality Management Innovations at the Ocean City Maryland Hotel, Motel, Restaurant Association Tradeshow

innQuest, a global leader in hospitality management software, is thrilled to announce its participation in the upcoming Ocean City Maryland Hotel, Motel, Restaurant Association Tradeshow. The event, one of the most significant gatherings for the Mid-Atlantic hospitality industry, will take place in Ocean City, Maryland, bringing together hotel operators, service providers, and industry professionals.

MGM Resorts International deploys Amadeus’ transformative Central Reservation System to enhance distribution capabilities

MGM Resorts International has completed the deployment of the next generation Amadeus Central Reservation System (ACRS) across MGM Resorts’ North American hotels, including Las Vegas and regional hotels. The cloud based ACRS offers advanced distribution capabilities enabling MGM Resorts to efficiently connect with its branded and third-party distribution channels.

Andersen launches Andersen Consulting

Andersen is redefining the professional services landscape with the launch of Andersen Consulting, a global consulting practice that integrates innovative business strategy, digital transformation, and AI-driven technology solutions with Andersen Global’s world-class tax, legal, valuation, and global mobility expertise. Andersen’s conflict-free approach provides an independent alternative to traditional consulting models by putting a client–first commitment at the heart of our success.