Positive industry outlook reflected at ITB Berlin 2025

ITB Berlin is setting the pace shortly before the trade show begins: with 95 per cent of the display area already booked, a record number of international exhibitors from 165 countries as well as strong growth in key travel segments, the World’s Leading Travel Trade Show reflects the upturn in the travel industry. Demand is particularly high in the cruise sector, as well as Southern Europe, Asia and Africa. The travel technology sector is also booming, and now occupying a larger area in Hall 4.1. Regular exhibitors including Trenitalia, Panama and Hamburg, as well as new participants such as Djibouti and Visa, are giving the show an extra boost. Albania, this year’s host country, will host a spectacle for “all the senses” in Halls 3.1 and 4.1. Taking as its slogan ’The Power of Transition Lives Here’, the ITB Berlin Convention focuses on the major challenges and opportunities in global tourism. In addition to a wide variety of exhibitors, participants can also look forward to numerous…

HSMAI Europe Strengthens its Commitment to Future Hospitality Leaders with Key Appointment and Expanded Roster of Initiatives For Students and Young Professionals

HSMAI Europe is doubling down on its commitment to nurturing future hospitality leaders with the appointment of Yana Kyrylyuk as Young Talent Programme Manager. A natural fit for the role, Yana transitions from Chair of the HSMAI Europe Student Council to steer projects that guide students and young professionals towards thriving careers in the industry.

HSMAI Announces Gold Winners of the 2024 Adrian Awards for Excellence in Travel Marketing

The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce the Gold Winners of the 2024 Adrian Awards, recognizing the best in advertising, digital marketing, public relations, and integrated campaigns within the travel industry. These winners will be honored at the Adrian Awards dinner reception and ceremony on February 18, 2025, at the New York Marriott Marquis, where the Platinum and Best of Show recipients—selected from the Gold winners—will be revealed.

Safemark Recognized for Sustainability Achievements by EcoVadis

Safemark, a global leader in guest room safe solutions for the hospitality industry, is proud to announce its recognition by EcoVadis for its commitment to sustainability. Safemark has earned the Committed Badge from EcoVadis, reflecting its top-tier performance in environmental, social, and governance (ESG) practices. This acknowledgment reflects Safemark’s ongoing dedication to integrate sustainable practices across its operations and its positive impact on the world.

Six Game-Changing AI Customer Service and CX Strategies

AI is reshaping customer service and customer experience faster than we could ever imagine. But some are getting it wrong. While everyone’s racing to implement AI, many are missing the most important part – keeping the human element alive. Smart companies have found the balance between the human touch and the digital experience.

U.S. News Reveals the 2025 Best Hotels

U.S. News & World Report, publisher of Best Vacations, Best Cruise Lines and Best Travel Rewards Programs, today unveiled its 15th annual rankings of the Best Hotels. The 2025 rankings highlight more than 31,000 hotels across more than 400 destinations to help travelers find the hotel that suits their needs.