Identity crisis in the European MICE market

Hotels operating in the MICE market have traditionally been obsessed with processes and churning out proposals. But for hoteliers to Find and Grow the MICE segment, first you need to understand data and market trends to define your identity in this sector. Ultimately, knowing the market demand and your clients translates into a stronger kind of success.

Will the Human Touch Become the Ultimate Hotel Luxury in an Automated World?

The $50 room service hamburger wasn’t memorable for its Wagyu beef or truffle aioli. What made it extraordinary was the moment it arrived at 2 a.m., delivered to a jet-lagged executive by John, the room service attendant. With a quiet smile, John said, “I noticed you ordered this same meal during a late arrival last time. I’ve added extra pickles and that spicy sauce you liked.”

Visual Matrix Expands in the Middle East, Partnering with the Best Western Premier M Four Hotel in Dubai to Provide Advanced Property Management Solutions

Visual Matrix, a leading provider of advanced technology solutions for the hospitality industry, announced a new partnership with Dubai’s Best Western Premier M Four Hotel. The Best Western Premier will receive access to Visual Matrix’s cutting-edge Property Management System, supporting full mobile operations and promoting greater efficiency and profitability.

Full Year 2024 Global Hotel Capital Flows

This report was compiled before the emergence of recent geopolitical and trade challenges, most notably U.S. tariffs and stock market volatility, in early April 2025. With the situation evolving on a daily basis, it is too early to gauge the effect it may have on global hotel capital flows in the year ahead.

Revolutionizing Wellness in Hospitality: Scaling Well-Being Across Brands

Wellness is no longer just a trend—it’s a movement reshaping industries, and the hospitality sector is no exception. In an era where sustainable self-care and mental health take center stage, global hospitality leader Accor is at the forefront, revolutionizing what it means to truly care for guests. This is not about spa retreats; it’s a paradigm shift that integrates well-being into every element of the guest experience.

Global Hotel Alliance Reports Strong Start to 2025 with Double-Digit Gains in Q1 Buoyed by Loyalty Programme Momentum

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has reported strong first-quarter results for 2025, with continued double-digit gains across all key metrics. Robust returns and sustained momentum reflect the growing impact of its award-winning loyalty programme, GHA DISCOVERY, which now commands a 30-million-strong global membership.