STR Weekly Insights: 2-8 November 2025

Against an easy comparable from last year’s presidential election week, U.S. revenue per available room (RevPAR) rose 6.2% for the period ending 8 November. The gain was fairly balanced with a 1.5 percentage point increase in occupancy and a 3.6% rise in average daily rate (ADR).

Twenty-five years of gradual transformation, the “legacy of hospitality”

Undoubtedly one of the oldest commercial activities in the world, hospitality has constantly reinvented itself, sometimes simply by returning to its roots. During its expansion phase, it initially relied on new standardised concepts, seeking to respond in scale to the ever-increasing growth in travel accompanying the urbanisation of the Baby Boomers. Then it remembered the days when the inn was the centre of the village, the expression of local life and a meeting place for different generations and cultures.

Sleep’s First Night Effect and Hotel Room Assignments

Sleep tourism is a very real trend. Working closely with hotel owners and executives to help ideate and set up sleep programs at hotels, one of the most common challenges that we have to overcome is limiting capex and opex so that the sleep program is both turnkey and easy to operationalize as well as acceptable to the guest’s price elasticity. Luckily, there’s a principle in sleep science that hotels can leverage to aid in guest’s sleep purely by better utilizing existing merchandizing and inventory systems.

What does it take for a city to green its tourism?

According to Québec Cité – Québec City Tourism Official Website, the destination is now a signatory to the Glasgow Declaration on Climate Action in Tourism and a member of the Global Sustainable Tourism Council (GSTC) — placing it among global cities working toward a more responsible tourism future.

Pullman Hotels & Resorts Unveils a New Era

Pullman Hotels & Resorts, part of Accor’s global Premium portfolio, today unveiled its global brand transformation and vision for the future — a milestone designed to inspire, energize and strengthen Pullman’s position as one of the world’s most dynamic hotel brands.