Mylos Hotel Cargese – A Well-Integrated Project Signed Orma Achitettura And Dorothée Meilichzon

Mylos Hotel will shortly be opening in Cargèse, the most authentically Greek of Corsica’s villages. This modern auberge, which has been designed and constructed by the Orma Architettura consultancy and embellished by interior decorator Dorothée Meilichzon, is committed to operating with full consideration for the environment and is fully integrated into the surrounding landscape.

UK Firms Could Miss Out on £319 Billion in Sales Without Strategic Business Travel Investment, New GBTA Study Finds

Companies in the United Kingdom could unlock over £319 billion in additional sales by increasing their strategic investment in business travel. Despite a steady recovery since the pandemic, current travel and expense (T&E) spending still falls short of the level needed to maximise revenue and profitability – even when considering COVID-era investments in virtual meeting platforms. The research finds that a 9.7% increase in T&E spending could yield an 8.1% rise in sales for UK-based companies.

The CMO vs CFO Budget battle

Recently I was reading some McKinsey and Google studies about “the effectiveness of marketing” and CMO/CEO issues. It’s a recurring boardroom drama: CMOs defending budgets while CFOs quietly (or not-so-quietly) ask for cuts. And it’s almost always followed by the same question: “What’s the ROI of marketing anyway?” (Random note: It would be interesting to put a percentage of all brand ads into the balance sheet as brand equity).

How to transform your hotel’s marketing with storytelling

Let’s be honest, a lot of hotel marketing sounds the same these days: “Luxury rooms”, “Friendly staff”, “Perfect location”, “Nestled”. Yawn! In the modern world, where copy-and-paste templates and AI-generated copy are everywhere, it’s easy to create content, but all it does is blend in. When every hotel sounds alike, it becomes harder to stand out and truly connect with guests. Writing content that resonates with audiences is about bringing them into your hotel’s world through the age-old power of (good) storytelling.

Minor Hotels Introduces Four Hotel Brands in Strategic Portfolio Expansion

Minor Hotels, a leading global hotel owner and operator with more than 560 properties across 57 countries, announces the strategic expansion of its brand portfolio with the addition of four new hotel brands, including the group’s first soft brands. The newly launched brands will support Minor Hotels’ continued growth by enabling it to expand into new markets and provide distinctive hospitality offerings across the luxury, premium and select segments.

Discover Neema Maison: Santorini’s New Boutique Jewel of Style and Soul

Welcome to Neema Maison Finikia Santorini, the sparkling new jewel of Domes, and the debut of its thoughtfully crafted sub-brand, The Finds. This is not just a place to stay, is a place to arrive. To arrive into a slower rhythm. Into authenticity. Into a story you didn’t know you were seeking. This July marks its exciting opening and this boutique sanctuary invites guests to discover the island’s authentic spirit through a fresh, design-led lens. Located in Finikia, on the quietly captivating side of Santorini, a new kind of hospitality story begins.

Preferred NextGen Leadership Council Celebrates Milestone First Year, Uniting Tomorrow’s Stars of the MICE Industry

Preferred Hotels & Resorts, the world’s largest independent hotel brand, is proud to celebrate the first anniversary of the Preferred NextGen Leadership Council (PNLC), a forward-thinking initiative offering insights into the future of the Meetings, Incentives, Conferences, and Exhibitions (MICE) segment through the leadership of the next generation of decision makers. Marking a successful inaugural year – with its innovative approach and strategic importance – the PNLC addresses the rapidly changing dynamics of the industry by empowering and nurturing the next generation of leaders through education, mentorship, community, and purpose. Designed to accelerate professional growth, expand influence, and equip talent with the tools needed for long-term success, the PNLC represents the future of the industry through the vision, insights, and innovation of its members.