Case Study: Boosting Direct Bookings through Strategic SEO Optimization

Over eight months, we implemented a strategic SEO optimization plan to help a hotel enhance its online visibility and drive organic search traffic for improved direct bookings. By focusing on technical audits, keyword strategy, on-page optimization, backlink development, and GBP/Google Maps revisions and citations, we transformed the hotel’s online presence and significantly increased organic traffic.

Revenue Management: Squid Game Style

Let’s be real: if revenue management were a reality show, it would definitely be Squid Game, minus the violence, hopefully. But let’s break it down: the high-stakes drama, the tense moments, and the sense of “I swear this is going to ruin my entire month if I don’t get this right.”

Too Many Systems, Too Little Time: How Hotels Can Simplify Tech and Empower Teams

A guest walks up to the front desk. The receptionist glances at the screen and already knows the guest prefers feather pillows, skipped housekeeping during their last three stays, and charged over $600 in spa and F&B services the last time they were here. Housekeeping’s mobile device pings with an early arrival request. Meanwhile, the marketing team receives a real-time trigger to offer the guest a spa voucher tailored to their usual treatment. All of this happens without a single email, phone call, or Slack message.

Virtuoso Challenges Misperceptions to Reveal the U.S. as a Top Destination, Travellers Seek Out Advisors for Safety, Boomers Lead the Charge against Overtourism and Wander Women Assert Their Influence

Virtuoso, the leading global network specializing in luxury and experiential travel, has drawn upon its extensive network of travel agencies and advisors, preferred partners and high-net-worth/ultra-high-net-worth clientele to determine what’s new and next in luxury travel. The latest findings offer a clear view into what’s driving the industry in 2025 and what to expect through the rest of the year and beyond. Revealed during the 37th annual Virtuoso Travel Week in Las Vegas – revered as “the Fashion Week of Luxury Travel” – Virtuoso based its findings on its data warehouse of (US) $90 billion in transactions and an ongoing series of advisor and consumer surveys.

Hotel and Meetings Sourcing Enters a New Era with RFPs Driving Value Beyond Cost Savings

As the business travel landscape continues to evolve, corporate travel managers are rethinking how they source hotels and meeting venues via their request for proposal (RFP) processes – shifting from ad hoc negotiations to more strategic, value-driven approaches for their companies and travelers. While a focus on reducing costs remains, many now also want to maximize satisfaction, manage risk and reduce carbon emissions.