Gen Z Powers European Travel Boom, Leading in Both Spend and Intent

Gen Z is propelling Europe’s travel boom, with the youngest generation of travellers now planning to spend the most on international trips and take more holidays than any other age group in the next 12 months. According to MMGY’s 2025 Portrait of European Travellers™, this surge in Gen Z spending highlights how Europeans remain deeply committed to leisure travel despite economic pressures and global uncertainty. The survey also captures the growing role of artificial intelligence in trip planning, the demand for sustainable and authentic experiences, and the significant impact of international sporting events, such as the 2026 FIFA World Cup.

Emerging Travel Group integrates with Simple Booking

Emerging Travel Group (ETG), a global travel company operating the RateHawk, ZenHotels, and Roundtrip brands, has partnered with Simple Booking, one of the leading international CRS providers, used by more than 7,500 hoteliers worldwide. Through this collaboration, ETG is integrating with the company’s channel manager to connect more properties across Europe, especially in Italy, as well as in South America, Asia, and Australia, while offering them global distribution via both B2B and B2C platforms.

IHG Hotels & Resorts accelerates growth of voco hotels in Southern Europe

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces the continued growth of voco through nine new signings and openings across Southern Europe, adding over 1,000 keys to the brand’s portfolio. The accelerated growth sees properties in France, Italy, Portugal, Spain and Türkiye significantly strengthen IHG’s premium presence in the region.

The Death of Sameness

Oscar Wilde wasn’t talking about hospitality, but the line has never felt more urgent in hospitality. Today, the biggest competitive threat isn’t criticism – it’s invisibility.

Immigration Policy and The Hospitality Workforce

When staffing shortages hit at peak season, it’s not just guest satisfaction that suffers — room inventory shrinks, and operations strain under pressure. Across U.S. hospitality, uncertain immigration policy is now a key factor shaping workforce strategy. Hotels are adapting with agility: amplifying internal talent pipelines, refining recruiting, and fortifying preparedness against potential enforcement disruptions.

Cloudbeds Partners with h2c on Landmark Global Study of AI & Automation in Hospitality

Cloudbeds, the AI-powered platform fueling hotel growth today announced its role as a partner in h2c’s newly released 2025 Global Study: “AI & Automation in Hospitality: Navigating Today’s Challenges, Shaping Tomorrow’s Gains.” The report presents exclusive insights from 189 quantitative responses and 26 executive interviews across 171 hotel chains, representing more than 11,000 properties and 1.3 million rooms worldwide.