Sheraton Reimagines a Bedtime Classic in New Campaign “Goodnight Room”

For generations, Goodnight Moon has been the story that signaled comfort – a final goodnight before tomorrow’s adventures begin. Today, Marriott Bonvoy’s Sheraton Hotels & Resorts reimagines that familiar ritual through the lens of travel in “Goodnight Room,” a new campaign that celebrates the small, human moments that make the world feel like home, even when we’re far away. Launched as Sheraton reaches a pivotal milestone in its global transformation, “Goodnight Room” marks the brand’s most significant storytelling moment yet, inviting travelers across the globe to rediscover one of hospitality’s most familiar names through a fresh and modern lens.

Trip.com Group Shapes Global Travel Trends through AI Innovation, Sustainability and New Consumer Insights at WTM London 2025

As World Travel Market (WTM) 2025 draws to a close at Excel London, Trip.com Group showcased its global leadership by sharing insights and innovations shaping the future of travel. Across key sessions, the company led conversations from global and European perspectives, focusing on the strategic evolution of travel, from digital transformation and personalisation to sustainability.

UN Tourism and Università della Svizzera Italiana Strengthen Links Between Tourism and Fashion

Following on from the joint report “Fashion and Cultural Tourism – Connecting Creators, Businesses, and Destinations” USI, in cooperation with UN Tourism, hosted a hybrid workshop (24 October) to strengthen ties between the fashion and tourism sectors. The insights delivered in Lugano targeted policymakers and researchers, as well as professionals in product development, marketing and communication working within national tourism administrations, destination management organizations and fashion companies.

Stanglwirt adopts Daylight PMS to enhance luxury hospitality through next-generation technology

Shiji, the global leader in hospitality technology, proudly announces its partnership with Stanglwirt, Austria’s most iconic and celebrated traditional hotel. In a move to blend tradition with innovation, Stanglwirt has selected Daylight PMS to modernize its operations and create hyper-personalized guest experiences through advanced guest profiling and a seamless booking journey. By replacing their legacy system, Stanglwirt positions itself at the forefront of luxury hospitality with a future-proof and flexible technology solution while preserving the timeless charm that has made it a national treasure.

AI in Hospitality: Transforming Service Experience and Efficiency

Artificial Intelligence (AI) has been significantly reshaping the hospitality industry over the past decade. From luxury hotels to fast food joints, AI tools are affecting how services are delivered and how operations are run, ultimately having an enormous impact on the customer experience overall. But what does this digital transformation really look like?