This June, I’ll be heading to Indianapolis for the Hospitality Industry Technology Exposition and Conference (HITEC®). For me, HITEC has always been less about the hype and more about the conversations and insights that stick with you long after the event.
AI Security Isn’t Sexy, But It’s the Most Important Hotel Conversation You’re Not Having (Yet)
Let’s get real for a moment.
Hilton’s LXR Brand Debuts in Paris
Hilton (NYSE: HLT) announces the recent opening of Sax Paris, LXR Hotels & Resorts. Located in Paris’s elegant 7th arrondissement, the 118-room property is housed in a historic neo-Gothic building, boasting panoramic rooftop views. Marking the debut of the LXR Hotels & Resorts brand in France, Sax Paris joins a global collection of luxury hotels in sought-after destinations that invite guests on a journey of discovery and adventure. Sax Paris is owned and developed by Compagnie de Phalsbourg, a French real estate company.
Major Wellness Hotels Stage Top-Line Comeback in 2024
Hotels with Major Wellness offerings –– those receiving over $1mn or 10% of total revenue from wellness and leisure –– had a strong performance in revenue generation globally in 2024, hospitality advisor RLA Global said in its latest Wellness Real Estate Report, published in partnership with P&L benchmarking firm HotStats for the 6th year in 2025.
AI caution and skepticism
Speaking at a conference in Paris on AI in travel and hospitality, surrounded by experts, tech firms, AI researchers, airlines, and more. A great event in a great hotel. What surprised me was the atmosphere of some: cautious, skeptical, even mildly dismissive when it came to AI. A recurring attitude? “Let’s be careful,” or “Don’t change too much” sprinkled with a bit of annoyance by some. I think that is a counter-productive angle to AI.
Europe Hotel Transactions Bulletin – Week Ending 23 May 2025
RFR sells The Jaffa Hotel, Tel Aviv in Israel
Why is Airbnb losing the war of STR dominance to Booking..com?
Last year, Booking.com delivered 400.4 million nights booked at short-term rentals (STRs), which was 80% of Airbnb’s total nights. At the same time, Booking.com generates almost twice as many nights per listing on its platform as Airbnb. Growth rates for a number of STR listings on the Booking.com platform were 17% vs only 4% for Airbnb.
HiJiffy launches a new type of hotel chatbot with unlimited knowledge and instant updates
HiJiffy has launched Aplysia 3, a new type of chatbot powered by Retrieval-Augmented Generation (RAG) technology, enabling hotels to deliver accurate, context-aware responses across unlimited topics – without relying on rigid FAQs.
HSMAI Launches New Edition of Certified Hospitality Digital Marketer (CHDM) Study Guide
The Hospitality Sales and Marketing Association International (HSMAI) has released the 7th Edition of Hospitality Digital Marketing Essentials, the Certified Hospitality Digital Marketer (CHDM) certification study guide—the most comprehensive and up-to-date resource for hospitality professionals looking to deepen their digital marketing knowledge or prepare for the globally recognized CHDM certification.
Actabl Launches ProfitOwner: Real-Time Business Intelligence for Hotel Ownership Groups
Actabl, the leading hospitality software company dedicated to empowering hotels with actionable insights to drive profit, today announced the launch of ProfitOwner, a business intelligence platform purpose-built for hotel ownership groups. Designed to provide real-time, standardized data across all properties—regardless of brand or management company—ProfitOwner gives ownership groups direct access to the insights they need to make faster, smarter decisions and take control of portfolio performance.

