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Award-winning luxury travel and hospitality PR and digital media agency Modern Currency Public Relations®, today announces the release of its third annual Luxury Travel & Hospitality Trend Report Forecast for 2026, a forward-looking industry lens that examines the cultural, behavioral, and economic forces reshaping how U.S. and global travelers will seek, spend, explore, and experience the year ahead.

The former K West Hotel is set to reopen in February 2026 as Hotel Indigo London K West Shepherd’s Bush, part of the IHG Hotels portfolio, following a complete transformation.

Hotels across regions are under pressure to operate efficiently despite persistent labor shortages, cost inflation, and global instability. In the US, political tensions, evolving immigration policies, and a slowdown in international tourism have added pressure to the labor market. These challenges have been compounded by the recent government shutdown, which has led the FAA to reduce flight capacity at several major airports, creating further uncertainty for travel and hospitality operations.

Accor, a world-leading hospitality group, today provided a strategic update on its global growth and development activity while attending TOURISE in Riyadh, Saudi Arabia, the first global platform to unite visionary public and private sector leaders across tourism, technology, investment and sustainability ecosystems. At the end of September 2025, the Group had a hotel portfolio of 859,830 rooms (5,760 hotels) and a pipeline of more than 250,000 rooms (1,453 hotels). Over the past five years, Accor’s pipeline has continued to increase in value at a significantly quicker pace than in volume, further enriching the quality of its global hotel portfolio.

BCD Travel, in partnership with global payments leader Conferma, today launched the travel industry’s first Virtual Card Acceptance (VCA) Rating. The new system gives business travelers and travel managers unprecedented visibility into hotel payment reliability. With corporate virtual card adoption set to triple by 2030 according to Vantage Market Research, the launch builds on the expanded BCD–Conferma partnership, reinforcing their shared focus on seamless, data-driven payment innovation.

The current industry dialogue confirms a harsh truth: a strong top-line no longer guarantees a healthy bottom line, and the painful truth is: Volume without profit is just activity. The era of RevPAR as a sole performance indicator is over. It has to be over, because if this is the only thing we are truly capable of optimizing today, the industry is structurally broken. The industry has been discussing this strategic migration for some time now, yet the tension between this ambition (talk/ideas) and the current systemic reality (action/capability) is the core structural challenge. The new scoreboard demands Total Profit Optimization (TPO), driven by metrics like GOPPAR. This is the goal of Total Profit Optimization Hospitality.

The Anuga food fair pushed Cologne’s hotel industry to its highest average daily rate (ADR) and revenue per available room (RevPAR) on record, according to October preliminary data from CoStar, a global leading provider of online real estate marketplaces, information, and analytics in the property markets.

The European Union is introducing a new wave of sustainability requirements that will reshape the hotel industry starting 2026. These regulations aim to boost transparency, curb greenwashing, and standardize how hotels measure and communicate their environmental impact.

Shiji, the global leader in hospitality technology, announces that Nomade Tulum and BE Tulum, two of the Riviera Maya’s most renowned beachfront resorts operated by Nomade People Group, have successfully implemented Infrasys POS across their operations.

The world is inching closer to end-to-end artificial intelligence (AI)-powered travel booking in chat, and the payments layer is essential to achieving that goal.