What’s Next for Hospitality in 2026?

In 2025, the hospitality industry experienced a more normalized operating environment. Average daily rates grew modestly while overall occupancy softened, and demand remained stable amid rising operating costs and broader economic uncertainty. Several macro-level factors shaped hotel performance during the year. The implementation of new tariffs increased the cost of construction materials, furnishings, and equipment, making new development and renovation projects more expensive. At the same time, economic uncertainty and changing global conditions, including policy and political considerations, affected international travel patterns to the United States.

More Than a Bed: How Hotels are Unlocking Social Impact

In an industry where competition for guest loyalty is fierce, hotels are increasingly seeking innovative ways to differentiate themselves. But beyond offering exceptional service and top-tier amenities, what if hotels could leverage their existing assets to create tangible, lasting value for their communities? Purpose-driven hospitality is emerging as a powerful model for doing just that, and it doesn’t require significant new investments—only the smart repurposing of what’s already at hand: vacant rooms.

Lack of Feedback Is a Gift

There’s an old expression: Feedback is a gift. Whenever a customer is willing to take time to share feedback by talking to you, emailing you, or leaving an online comment, it’s a gift. It either validates that what you’re doing is working or points out opportunities to improve. Companies obsess over survey scores and online reviews, and that’s smart. But if you only focus on what customers are telling you, you might miss important feedback that’s unintentionally hidden in what they don’t mention.

Tambourine and Settlers Hospitality Partner to Transform Digital Portfolio with Nine New Websites

Tambourine, the global leader in hotel marketing technology, announced the successful completion of a comprehensive digital overhaul for Settlers Hospitality, a leading independent hospitality group based in Pennsylvania’s Pocono Mountains. The collaboration brought to life a fully reimagined online ecosystem spanning nine websites across the group’s collection of boutique hotels, restaurants, retail businesses, and corporate brand.

HFTP Announces Availability of HITEC 2026 Registration and Hotel Reservation Site

Registration and hotel reservations are now available for the 2026 Hospitality Industry Technology Exposition and Conference (HITEC®), the largest and longest-running, nonprofit event of its kind. Produced by Hospitality Financial and Technology Professionals (HFTP®), HITEC 2026 will be held on June 15–18 at the Henry B. Gonzalez Convention Center in San Antonio, Texas USA.