Author: Admin

In December 2024, we explored Booking.com’s announcement of its new review scoring approach. A few months later, the impacts are becoming clearer. Drawing on trend data from both Booking.com and the Guest Review Index™ (GRI), we can now assess how this change is reshaping hotel performance in practice.

Artificial Intelligence (AI) has soared in popularity over the past three years, rapidly transforming multiple industries. Among the most promising developments is the convergence of AI with sustainability in the hospitality sector. Leading industry reports and forward-looking white papers highlight how hotels will harness AI-driven sustainability to redefine operations, guest experiences, and environmental impact in the coming decade.

Today’s guests expect more than just a clean room and friendly service; they want a simplified, digital-first journey from booking to check-out. But many hotels still rely on a patchwork of legacy systems and multiple tech vendors to manage crucial touchpoints like digital hotel check-in, ID verification, payment pre-authorisation, digital room keys, and mobile check-out. This fragmented approach creates friction for guests and headaches for staff while they spend more time fighting the systems than helping their guests.‍

Over the past few years, the rapid growth of short-term rentals has prompted city level and national governments to introduce more regulatory frameworks.

Leading UK management company, RBH Hospitality Management has been appointed to operate Ibis Edinburgh Centre Royal Mile, further expanding its long-term relationship with Accor and strengthening its presence in the Scottish capital. The hotel also marks the start of a new partnership with hotel investor Legal & General.

It’s that time of year when I write articles featuring my customer service and customer experience predictions and trends. This year’s predictions were featured in two separate articles for my weekly Forbes column. For our subscribers and followers, I’ve combined the lists with actionable ideas for bringing the predictions to life.

If the last decade of hospitality tech was defined by gathering data, the next era will be defined by what that data can finally do on its own. Despite years of digitization, the industry’s operating model has mainly remained analogue, relying on staff to act as the “middleware” manually bridging the gaps between disjointed systems. However, as we look toward 2026, this era of manual friction is drawing to a close. We are now entering a phase of structural AI transformation where the convergence of cloud maturity and autonomous algorithms will reshape the hotel from a collection of siloed departments into a single, cohesive, and intelligent organism.

TRYBE, the all-in-one operational software for the spa, leisure, and hospitality sector, has announced a new integration with restaurant booking and table management platform TablePath. The partnership enables hotels and spas to offer guests a seamless, unified booking experience across dining, spa, leisure, and activities.

Marriott International announces with deep sadness the passing of Donna Rae Garff Marriott, a woman of grace, faith, and unwavering devotion to family. Mrs. Marriott passed away peacefully on December 30, 2025, surrounded by loved ones. She and J.W. “Bill” Marriott, Jr., Chairman Emeritus of Marriott International, recently celebrated their 70th wedding anniversary.

Why digital transformation failed hotels… and why AI is forcing a complete reset of how value is created in hospitality.