Volume Without Profit: The Strategic Mandate for Total Business Optimization (Beyond RevPAR)

The current industry dialogue confirms a harsh truth: a strong top-line no longer guarantees a healthy bottom line, and the painful truth is: Volume without profit is just activity. The era of RevPAR as a sole performance indicator is over. It has to be over, because if this is the only thing we are truly capable of optimizing today, the industry is structurally broken. The industry has been discussing this strategic migration for some time now, yet the tension between this ambition (talk/ideas) and the current systemic reality (action/capability) is the core structural challenge. The new scoreboard demands Total Profit Optimization (TPO), driven by metrics like GOPPAR. This is the goal of Total Profit Optimization Hospitality.

Cologne hotel room rates reached record-highs in October

The Anuga food fair pushed Cologne’s hotel industry to its highest average daily rate (ADR) and revenue per available room (RevPAR) on record, according to October preliminary data from CoStar, a global leading provider of online real estate marketplaces, information, and analytics in the property markets.

Altamarea Group Retains Influence Society to Lead Web Strategy for New York Times-Starred Ai Fiori

PARIS, 11 November 2025. Influence Society, the design-driven digital agency specializing in luxury hospitality, has expanded its collaboration with Altamarea Group to support the online performance of Ai Fiori, the group’s flagship Midtown Manhattan restaurant. Following the launch of a refined, brand-centric website for Marea Beverly Hills, the partnership now turns its focus to enhancing visibility and strengthening the digital foundation for Ai Fiori—a restaurant synonymous with elegance and culinary precision.

This Is Hotels’ iPhone Moment

Earlier this month, ChatGPT launched Apps, a new way for brands to show up in AI conversations. And I mean show up everywhere. When the iPhone App Store launched in 2008, it reached 6 million users. ChatGPT Apps launched to 800 million users. That’s 133 times larger, on day one.

Marriott International Announces Termination of Agreement with Sonder

Marriott International, Inc. (NASDAQ: MAR) today announced that its licensing agreement with Sonder Holdings Inc. (NASDAQ: SOND, “Sonder”) is no longer in effect due to Sonder’s default. As a result, Sonder is no longer affiliated with Marriott Bonvoy, and Sonder properties are not available for new bookings on Marriott’s channels.