Author: Admin

This article summarizes key findings from Accenture’s recent report, “Me, my brand and AI: The new world of consumer engagement – Building resilient relationships between consumers, brands and AI in times of uncertainty.” The research surveyed over 18,000 people across 14 countries, and the findings reveal a fundamental shift in how consumers discover, choose, and book travel experiences. For travel and hospitality professionals, the message is clear: AI isn’t just changing marketing tactics. It’s changing who makes the booking decisions.

Artificial Intelligence (AI) is rapidly moving from buzzword to business reality. It is reshaping industries from finance to healthcare. In hospitality, though, many hotel operators remain cautious, and with good reason.

The front office is where hospitality becomes human — and where pressure hits first.

The Tourism Authority of Thailand (TAT) has launched TravelGreenThailand.com, a government-backed digital platform designed to promote eco-friendly and responsible travel experiences across Thailand. The site aims to help visitors explore the country through a sustainable lens, highlighting ways to protect nature, support local communities, and enrich cultural engagement.

When I started in sales, I believed what most rookie reps do: Know your product, Handle objections, Pitch with confidence, Close with urgency.

Because most hotel failures are not design failures — they are operational failures designed in early stages.

Every year, I do the same slightly obsessive exercise: I take the most viewed headlines, strip them of opinion, and look at them as data. This year’s dataset was broader than usual, over 150 of the most-read headlines from 10 Minutes Hotel News, Hospitality Today, and HospitalityNet, (sign up to their newsletters) and the patterns were similar to what we’ve seen before – but different enough.

In today’s landscape, where shifting guest expectations for a blended balance of autonomy and connection and advancing technology and digital concierge tools continue to influence the evolution of the hospitality sector, the question is no longer whether hotels should adopt these tools – but rather how and when can they strategically implement them in a way that enhances, rather than simply dilutes, the human connection? This will allow hotels to seamlessly blend hardware – these advancing technologies – with software – the thoughtful and personalized hospitality guests seek out.

While many people spend the Christmas season slowing down, reconnecting with family, and stepping away from work, hospitality teams around the world are operating at full pace. Hotels and resorts remain vibrant and welcoming, front desks stay attentive, operations run with precision, and guest expectations never take a holiday.

As the sustainability movement gains momentum across the hospitality industry, Green Key has released its year-end report summarizing key developments and achievements in 2025.