Author: Admin

Why Agentic Search Is Quietly Rewriting the Rules and How to Keep Up When group leads start to dry up, most hotel teams scramble to tweak their RFP process, refresh their offers, or blame seasonality. But what if the real problem isn’t internal … it’s invisible? On a recent episode of The InnSync Show, Cory Falter and Christine Malfair unpacked what they call the “silent hotel sales killer,” and trust me, it’s not something most teams are even aware of yet. Spoiler: It’s not about your comp set or the economy. It’s about agentic search, and if that phrase doesn’t ring any bells yet, buckle up. So What Is Agentic Search? Christine, founder of Malfair Marketing and one of the sharpest minds in hospitality marketing, broke it down simply: “Once upon a time, we searched in Google. Now we prompt in ChatGPT.” Search behavior is shifting from keywords to conversational queries, from browsers to bots, and hotels that don’t adapt are already seeing the cracks: a drop in website traffic, fewer …

Sonesta International Hotels (Sonesta), the 8th largest hotel company in the US, today announced the execution of 31 new franchise agreements during the first half of 2025 as well as 10 openings that showcase Sonesta’s global expansion and continued growth strategy.

The U.S. hotel industry reported another significant decrease with revenue per available room (RevPAR) for the week ending 19 July down 3.3% year over year. That was only a slight improvement from the previous week, which was down 3.7%.

With peak summer travel season in full swing, recent research has revealed that a staggering 62% of British passengers find airports stressful [1] with layovers continuing to be a major frustration. Now, YOTELAIR is stepping in with a fresh fix; The Slayover.

Hotel Equities (HE), a best-in-class hospitality operator and developer, announced today that its Founder, Fred Cerrone, has decided to retire effective November 22, 2025, concluding an extraordinary 58-year career in the hospitality industry. As Founder and Chairman Emeritus, he remains an enduring influence and guiding presence for the firm.

What if I told you that while you’re reading this, a handful of hotels worldwide are secretly deploying AI agents so advanced they’re generating additional revenue streams that didn’t exist 12 months ago? What if these same hotels are using technology so sophisticated it makes Siri look like a calculator?

Hotel companies are always looking to fill open roles. According to a survey conducted by the American Hotel & Lodging Association (AHLA) and AHLA Gold Partner Hireology, hotels have, on average, six to seven open positions per property. As a result, hotel companies and hiring managers often undercut the expectations for these roles in an effort to quickly fill the position and alleviate a staffing shortage.

Bleisure has been a buzz word since well before the pandemic, but since that event catalyzed the adoption and acceptance of remote and hybrid work, the notion of blending traditionally disparate travel segments has taken on a whole new, and lucrative, meaning. Entering 2025, though, the concept of combining business and leisure – hence the portmanteau bleisure – no longer really encompasses all the different travel behaviors and sources of revenue that hotels can activate.

Every story starts with an invitation—to imagine, to engage, to belong. When Henn na Hotel Osaka Namba and Shinsaibashi approached us to celebrate Expo 2025’s mascot Myaku‑Myaku , GCSTIMES knew this was an opportunity to craft a tactile narrative. We captured Myaku‑Myaku’s playful spirit through the first guest touchpoint: wooden cards and matching paper holders, crafted with care.