4 strategies hoteliers are using to run their social channels

Social media is both an opportunity and a threat for hotels. An opportunity because social selling is becoming a big revenue generator, and social is a space where brand building is endemic. But it’s a threat too – because many hoteliers lack time, knowledge and resources to feel they can be truly effective. Here’s what hotel teams are actually doing in practice to make their social channels work.

The Hobson Cambridge by Adina Opens in the Heart of the City

Cambridge’s historic Hobson House on St Andrew’s Street begins a new chapter on 10 November 2025 with the official opening of The Hobson Cambridge by Adina. Marking the UK debut of TFE, the Australian-born brand introduces its distinctive apartment-style concept to the city with 56 keys set within the Grade II listed building. Blending centuries of heritage architecture and storied history with contemporary comfort, the launch offers guests an exciting new way to experience Cambridge.Once the stables of 17th Century businessman, Thomas Hobson, whose name gave rise to the phrase “Hobson’s Choice”, and later home to the city’s police and fire station, the building has witnessed nearly seven centuries of Cambridge life. Its distinguished façade, grand timber beams, vaulted ceilings, and period detailing speak to its layered history. Today, these historic features are artfully preserved and complemented by 56 meticulously designed apartments, each offering guests a stylish blend of indepe…

Renegade Hotels Surges to 10 Properties ahead of the 2025 Lodging Conference

Renegade Hotels, the newly launched focus-service platform from Rebel Hotel Company, has reached a key milestone just four months after its debut – ten hotels are now operating under the Renegade umbrella, spanning brands from Marriott, Hilton, Hyatt, IHG, and Choice Hotels. This rapid growth comes as Renegade prepares to make an appearance at The Lodging Conference 2025 in Phoenix, Arizona this week.

For Hotel Owners Loyalty Program Benefits and Costs Continue to Rise

In 2024, the fees a hotel owner paid to support their brand’s guest loyalty program continued to grow at a relatively strong rate. During the year, the annual growth of guest loyalty program fees exceeded the increases in brand royalty payments, as well as the brand marketing and reservation assessments. Further, the pace of growth for guest loyalty program fees was greater than the increases in both rooms occupied and rooms revenue, two factors that influence the guest loyalty program fees charged to hotels.