Ditch discount blasts: Reward high-value hotel guests

Blanket-sending discount codes only target low-spending guests. High-spending guests respond to offers that resonate, incentivize, and make them feel noticed. Hotels that take promotional offers one step further to hone in on strategic discounts for high-value guests see their Find, Book, and Grow strategies flourish with revenue.

Europe Hotel Transactions Bulletin – Week Ending 17 October 2025

Spanish real estate investment trust Azora, via its European Hotel & Lodging Fund, has acquired Spanish owner-operator Medplaya Hotels. The deal includes six owned hotel properties in Spain – situated in Catalonia and the Costa del Sol – with a total of more than 1,500 rooms, as well as the operating company that manages an additional nine hotels. Azora plans to renovate the properties and reposition them. In 2019, Azora acquired seven hotels from Medplaya while keeping the company on as the operator through lease agreements, meaning that Azora now owns 13 of Medplaya’s 15 hotels.

DIF Hospitality & Travel SIG Webinar: Google’s Lucyna Janas to Present on the Future of Digital Wallets in Hospitality & Travel

The Decentralized Identity Foundation (DIF) is pleased to announce the next session of its Hospitality & Travel Special Interest Group (SIG) — a bi-weekly forum bringing together innovators shaping the future of identity, access, and payments in travel and hospitality. The upcoming meeting will take place Thursday, October 23, 2025, at 10:00 ET / 15:00 GMT / 16:00 CET, and will feature a special presentation by Lucyna Janas, Head of Google Wallet Partnerships, EMEA.

The Renaissance of Villa San Michele Forever Flourishing above Florence

An emblem of Renaissance architecture and a peaceful sanctuary with the most iconic view of Florence unfurling beneath, Villa San Michele, A Belmond Hotel reopens on 28 April 2026 following a meticulous 18-month renovation. Inspired by its storied heritage and idyllic hillside setting framing a picturesque vista, the hotel’s reimagination sees an emphasis on Tuscan craftsmanship, refined cultural curation and a harmonious connection to nature. The former 15th century monastery with its beloved cascading gardens, reveals 39 completely redesigned suites and rooms exuding indulgence and grandeur.