Hotel Dynamic Pricing: The Complete Guide for Hoteliers

Hoteliers and hotel revenue managers know how quickly markets can fluctuate and how fast demand for travel can change. As demand changes, successful hotels need to be able to quickly adjust revenue strategies to capture as much business as possible, even when overall travel to the area is lighter. For many revenue managers, implementing hotel dynamic pricing strategies have helped them stay afloat during uncertain times.

RLA Global 2025 Mid-year Wellness Real Estate Report

Wellness hotels demonstrated remarkable stability amid economic pressures in January-June 2025, according to RLA Global’s 2025 Mid-Year Wellness Real Estate Report, published in partnership with P&L benchmarking firm HotStats that analyses the performance of over 11,000 properties worldwide. Several of the top 10 best-performing countries – identified in the report for the first time – had double-digit growth in wellness membership and spa treatments. Another new report section, the market spotlight, revealed interesting dynamics in leased-out wellness models in the UAE.

Radisson Blu Hotel debuts in Florence, the gateway to Tuscany

Radisson Hotel Group proudly announces the opening of the Radisson Blu Hotel, Florence , a landmark addition to the Tuscan capital. Located just minutes from Florence’s historic center with sweeping views of the Tuscan hills, the hotel blends contemporary design with the city’s Renaissance heritage. Featuring one of Florence’s largest conference facilities, along with a full-service spa, wellness center, and tennis courts, the Radisson Blu Hotel, Florence sets a new benchmark for both business and leisure hospitality in the region.

Sheraton Reimagines a Bedtime Classic in New Campaign “Goodnight Room”

For generations, Goodnight Moon has been the story that signaled comfort – a final goodnight before tomorrow’s adventures begin. Today, Marriott Bonvoy’s Sheraton Hotels & Resorts reimagines that familiar ritual through the lens of travel in “Goodnight Room,” a new campaign that celebrates the small, human moments that make the world feel like home, even when we’re far away. Launched as Sheraton reaches a pivotal milestone in its global transformation, “Goodnight Room” marks the brand’s most significant storytelling moment yet, inviting travelers across the globe to rediscover one of hospitality’s most familiar names through a fresh and modern lens.

Trip.com Group Shapes Global Travel Trends through AI Innovation, Sustainability and New Consumer Insights at WTM London 2025

As World Travel Market (WTM) 2025 draws to a close at Excel London, Trip.com Group showcased its global leadership by sharing insights and innovations shaping the future of travel. Across key sessions, the company led conversations from global and European perspectives, focusing on the strategic evolution of travel, from digital transformation and personalisation to sustainability.