For the longest time, hotels have been the main centers of gravity in the hospitality industry. Everything is changing nowadays as people invest more and more in experiences instead of places. This whole concept of Experience Economy is making the last generations, like Millennials and Gen Z, spend more on unique and tailored attractions, often engulfed in local communities. A hotel is no longer an ultimate goal, but rather the gateway into a broader ecosystem of impressions. This redefines the role of hoteliers and developers: from constructing buildings to shaping experiences.
STR Weekly Insights: 17-23 August 2025
In the week ending 23 August 2025, U.S. hotel revenue per available room (RevPAR) fell 1.3%, marking the third consecutive weekly decrease and 10th decline in the past 12 weeks. Occupancy drove the retreat, but average daily rate (ADR) also dipped (-0.2%). Like in the past several weeks, the aggregate Top 25 Markets were responsible for the RevPAR weakness (-3.8%). RevPAR in all other markets rose (+0.4%).
JTB Corp. Signs Definitive Agreement to Acquire Northstar Travel Group from EagleTree Capital
Northstar Travel Group (“Northstar”), a leading B2B travel industry events, media and information services company, today announced that JTB Corp. (“JTB”), one of Japan’s leading travel solutions providers, has signed a definitive agreement to acquire Northstar from investment funds managed by EagleTree Capital and its co-investors. As part of the transaction, Northstar will operate as a wholly-owned, independent subsidiary of JTB and will continue to be led by its existing management team, including Chief Executive Officer Jason Young. Terms of the transaction were not disclosed.
Fairmont Hotels & Resorts Turns Up the Volume on Luxe Audio with New Devialet Sound Partnership
Fairmont Hotels & Resorts, world-renowned hospitality brand and one of Accor’s leading luxury brands are setting a new standard for sound across Fairmont’s 96 hotels and resorts globally through a newly curated partnership with Devialet. The global leader in luxury sound technology will further elevate Fairmont’s signature guest experience, with cutting-edge audio innovation. Serving as the sound solution provider across Fairmont’s iconic global destinations, Devialet will further develop a series of guest touchpoints at partner properties including enhancing the Fairmont Gold, in-room and in-lobby experiences; providing a hand-picked range of audio products available for purchase at the Fairmont Store; as well as Making Special Happen in audio through special Fairmont pop-ups and events throughout the year.
As Colossus Falls, So Falls the Brand
For centuries, Colossus has embodied the fragility of empires erected upon symbols, those immense figures that appear eternal until a single fracture reveals their emptiness. Nero’s bronze giant once loomed beside the Flavian Amphitheater, so imposing that its shadow gave the building its very name, the Colosseum. In time, the statue was dismantled, its metal melted, its memory fading into whispers. The prophecy that tied its fall to the fall of Rome became less prediction than retrospective allegory, a myth read backwards onto ruins. The statue was gone, the empire decayed, and people saw in one absence the mirror of the other (and sorry for the history lesson but My “Roman Empire” is THE ACTUAL Roman Empire…).
Loyalty for the blended traveler: 10 practical moves for hotels in 2025
The post-pandemic “revenge travel” surge has cooled, but demand hasn’t disappeared. It has simply shifted. Today’s guests are more deliberate. They still spend and explore, but many now travel to recharge, extend a business trip into leisure, or set up a temporary remote office.
What if Alvin Toffler Ran a Hotel?
In his groundbreaking book, The Third Wave, Alvin Toffler painted a vivid portrait of a world in metamorphosis—a civilization shedding the rigidity of industrialism to embrace the fluid, fast-paced rhythm of the Information Age. He envisioned a society no longer defined by smokestacks and assembly lines, but by hyper-communication, data streams, decentralized power, and the rise of the prosumer—individuals who both produce and consume.
Slippers Step Up in Luxury Hotels
The touch of plush towel fabric, the smoothness of coral fleece, even the cool breathability of bamboo mat, slippers are no longer just a courtesy item tucked beside the bed. In fact, they’ve become part of the guest experience, as carefully chosen as the linens on the bed or the scent in the lobby.
4 tips to using AI and not creating slop
We’re starting to drown in AI slop: LinkedIn posts and articles that are entirely AI-conceived (and possibly executed). They look like content, but they’re really just a collection of bland, recycled statements with no insights and no opinions. When I finish reading I realize I’ve learned… nothing, to be precise, agreeable nothing.
Hotel Budget 2025 Plot Twist: Profit Takes the Lead
In 2025, hotel budgeting has a new lead character—and it’s not revenue.

