Trends in Europe March 2025: a two-speed hospitality business by MKG Consulting

March 2025 revealed a mixed picture for the European hotel industry. Several segments saw their performances fluctuate, in particular the budget and economy segments, with domestic customers less able to multiply their stays due to the economic context. While Eastern Europe is once again doing well, with strong growth, other regions, such as North-Western Europe, are struggling to return to a positive trajectory.European hotel performances are very uneven from one range to another. After returning to a degree of stability last month, the budget and economy segments plunged back into the red, with RevPAR declines of -10.2% and -2.4% respectively. The midscale segment is also experiencing a slight decline in performance (-0.5%), with the upscale segment being the only one not to be caught up in this downward trend (+0.9%) thanks to the international clientele.

The Langham Celebrates Legacy in Motion

As a prelude to its 160th anniversary this June, The Langham Hotels and Resorts today introduced signature pink all-electric Lucid Air house cars at The Langham, New York, Fifth Avenue and The Langham Huntington, Pasadena, Los Angeles. The flagship brand under Langham Hospitality Group (LHG), The Langham is widely known for its rich history and pioneering spirit – both of which are reflected in these latest guest amenities.

From friction to flow: Hey Lou leaps into the future with Mews

Founded by long-time industry experts, Hey Lou is an innovative and sustainable hotel concept that operates seven economy hotels across Germany: Frankfurt Airport, Friedrichshafen, Hildesheim, Karlsruhe, Monheim am Rhein, Nördlingen and Piding. A central pillar of the Hey Lou concept is integrating AI into daily hotel management.

Recast: If you’re willing to pay, we will give it to you

In this recast episode of Hotel Moment, we revisit Karen Stephens‘ conversation with Casper Overbeek, Chief Product Officer at citizenM. Casper shares eye-opening insights into citizenM’s groundbreaking paid subscription loyalty program and their distinct approach to personalization across different cultures. From their guaranteed availability promise to their fascinating observations about European versus American guest preferences, discover how citizenM is reimagining hotel loyalty for the modern traveler in ways that continue to disrupt the industry.

Visual Matrix’s Suchi Reddy Honored by the Dallas Business Journal’s 12th Annual Women in Technology Awards

Dallas, May 7, 2025 – The Dallas Business Journal has selected Suchi Reddy, Chief Information Officer at Visual Matrix, a leading provider of advanced technology solutions for the hospitality industry, as one of its honorees for the 12th Annual Women in Technology Awards. The yearly program celebrates 20 trailblazing women across the Dallas business community for their contributions to advancing technology across the region.

Marriott Bonvoy Introduces “Travel Roulette” in Celebration of 1 Million U.S. Hotel Rooms and Spontaneous Travel Adventures

In a world where every moment seems meticulously planned, many travelers are seeking more spontaneity and excitement. As a result, the social media trend “vacation roulette,” where families or friends embrace the unknown and turn travel decision making into a game by eliminating destinations until one remains, has gone viral, reflecting a broader desire for new experiences. In fact, a recent survey1 by Marriott Bonvoy reveals that more than 2 in 5 (43%) Americans will book an unplanned trip less than two months out and/or will opt for a trip to a randomly selected destination this year. To celebrate this spirit of adventure, and in honor of reaching 1 million hotel rooms in the U.S., Marriott Bonvoy, Marriott International, Inc.’s portfolio of hotel brands and experiences, is launching Marriott Bonvoy Roulette, a fun digital experience that turns travel planning into a game of chance.