UN Tourism Must Reform To Transform

Harry Theoharis, front-runner for the position of Secretary General of the UN Tourism, today unveiled his reform plan aimed at ending bureaucratic inefficiencies and reinvigorating UN Tourism as a results-driven and wholly accountable force in the global travel industry. Theoharis’s plan comes at a critical time when the tourism sector demands measurable action and practical solutions to navigate complex global challenges and UN Tourism’s value is under increasing scrutiny.

Why Hotel Revenue Managers Choose Rate Insight over the Competition: a Case Study

Since it’s such a fundamental part of what hoteliers do, it’s no surprise that there are many different rate shop providers, all with unique features. That said there is a wide spectrum of sophistication amongst rate shop providers – one rate shop may have certain bells and whistles that another competitor lacks, so it’s important to do your due diligence and make sure that whatever rate shop provider you choose has the essential tools you need for your commercial team to be their most effective.

Sweden Becomes a Summer Refuge as Coolcation Trend Gains Ground

As global heatwaves push summer travelers to reconsider their go-to getaways, coolcations are on the rise—and all eyes are turning north. Choosing milder destinations over blazing heat, more travelers are seeking out temperate escapes, with Sweden and the Nordics fast emerging as a frontrunner for summer 2025.

Why Hotel Tech Doesn’t Move Faster

Digital transformation in hotels isn’t stuck because hoteliers are scared of spending. In fact, hotels spend millions every decade on renovations, replacing FF&E (furniture, fixtures, equipment), and upgrading HVAC systems without blinking. So it’s not about cost aversion.

I Quote Dead People

The other day, I was talking to a friend about famous movie lines. He said one of his favorite movies was The Sixth Sense starring Bruce Willis, and his favorite line came from 9-year-old Cole, played by Haley Joel Osment, who said, I see dead people.

Revenue Management and True Love: When The Perfect Guest Isn’t Enough

Ah, revenue management—the art of finding the perfect guest, setting the right price, and maximizing profitability. Sounds a lot like true love, right? We all dream of that one perfect customer—the guest who values our product, books direct, pays top dollar, and stays loyal forever. The one we’re “meant to be with.” But let’s be honest. Relying on one type of guest is like expecting one person to fulfill every single need in life. And just like in love, sometimes we need to diversify.

iVvy Expands Leadership Team With Director of International Sales

In this expanded role, Caroline will focus on helping venues streamline operations, enhance the booking experience, and drive business growth through iVvy’s venue & event management solutions. Since joining iVvy in August 2023, Caroline has played a pivotal role in helping venues across EMEA improve efficiency, maximise revenue opportunities, and deliver seamless event experiences. Now, she will bring this expertise to North America, ensuring more venues can benefit from iVvy.