I’m often asked, “What should AI be used for?” While there is much that AI can do to support businesses in general, it’s obvious that I’m being asked how it relates to customer service and customer experience (CX). The true meaning of the question is more about what tasks AI can do to support a customer, thereby potentially eliminating the need for a live agent who deals directly with customers.
Revenue Managers: It’s Time to Revenue Manage… Yourself
How can you optimize a hotel, if you can’t optimize your own career??? Let me ask you a serious question: If YOU were a room type—how would you price yourself? Dynamic? Under market? Upsell potential? Or… stuck on a static rate from 2017?
Sesimbra Oceanfront Hotel Joins the Preferred Hotels & Resorts Lifestyle Collection
The Sesimbra Oceanfront Hotel in Portugal, a renovated five-star property of the Highgate portfolio, joins the Preferred Hotels & Resorts Lifestyle Collection, the lifestyle brand of Preferred Hotels & Resorts, which includes more than 600 hotels, resorts and hotel groups in 80 countries.
Banyan Tree debuts its first European branded residences in Madrid
With demand for branded residences continuing to outpace supply in global capitals, Padilla marks a milestone debut: the first ever Banyan Tree branded residences in Europe – and a rare opportunity to buy early into wellness-led living in Madrid’s prestigious Salamanca district, one of Europe’s most supply-constrained luxury markets.
Revolutionizing Hospitality: The Synergy Between AI and Humans for Unmatched Hotel Experiences
The hospitality industry has always been about people, connecting with guests, anticipating their needs, and delivering memorable experiences. But what happens when the hospitality sector embraces a new kind of partnership: one where Artificial Intelligence (AI) and humans collaborate to amplify these experiences? What if AI could empower hoteliers, streamline operations, and enhance guest interactions in a way that was never possible before?
Hotel Guests Want Smart TVs and Good Hotel Mobile App, J.D. Power Finds
Although the average daily rate (ADR) for a U.S. hotel room climbed to a record high of $158.671 in 2024, hotel guests in every segment from economy to luxury feel they are getting better value for their travel dollar. According to the J.D. Power 2025 North America Hotel Guest Satisfaction Index (NAGSI) Study,SM released today, key drivers of that improved perception of value are higher satisfaction with guest rooms, including condition, cleanliness and room amenities such as in-room smart TVs.
Introducing The James, Suite Hotel Firenze 1564: Your New Hidden Residence in the Heart of the City
Nestled in the heart of Florence, the new opening of James Suite Hotel Firenze 1564 is the latest addition to the city’s luxury hospitality scene. This intimate boutique hotel is the vision of designer James Cavagnari, who has transformed his childhood Renaissance palazzo into a refined retreat that seamlessly blends English heritage with Tuscan charm. The building’s unique character is the result of Cavagnari’s creative vision, realised in collaboration with master artisans and the finest local materials. The property comprises 14 distinctive suites, the elegant 1564 Lounge Bar, and The James Restaurant among its highlights.
ISO14068 Product Carbon Neutrality certified by SGS
The World’s First ISO14068 Carbon-neutral Amenity Kits have arrived — and they’re setting a new standard for luxury with purpose.
Fulham Football Club Scores with Oracle Cloud
Fulham Football Club (FFC) has recruited Oracle Cloud as its official point of sale (POS) and payments provider. In time for the upcoming season, the club will outfit Craven Cottage stadium and restaurants at its new riverside London entertainment destination, Fulham Pier with Oracle Simphony Cloud POS and Payments Cloud Service.
Unlocking your mobile ordering potential – why it pays to ditch those “minimum” basic offerings
In the fast-paced world of hospitality, a frictionless, scalable, and guest-centric mobile ordering system isn’t just a nice-to-have – it’s a revenue driver, a brand builder, and a guest loyalty enabler.

