Reinventing Hotel Marketing in the Age of AI: Customised Campaigns Now Within Reach

Operating in an industry still dependent on Online Travel Agencies (OTAs), hoteliers often face a dilemma: getting noticed while controlling marketing costs. This is particularly challenging even as projections show direct digital bookings will overtake OTAs as the dominant channel by 2030. As a result, relationship marketing, particularly email marketing, remains underutilised despite its vast potential. With global email marketing revenue projected to reach $17.9 billion by 2027, the channel’s growth shows no sign of slowing down. However, artificial intelligence (AI) now offers a unique opportunity to reinvigorate this channel, driven by several factors: the evolution of the GDPR framework promoting consent-based relationships, social media fatigue, and a growing need for more authentic and relevant guest engagement.

Under a Tree Wellness Consultancy Celebrates 20 Years of Global Wellness Leadership

Under a Tree Consultancy proudly celebrates its 20th anniversary, marking two decades of redefining wellness not as an amenity, but as a driver of improved hospitality and real estate performance, a business strategy, and a way of life. Since its founding in 2005 by wellness pioneer Amy McDonald, the firm has shaped wellness experiences that are personal, transformative, globally relevant, and fiscally successful.