Ten Luxury Trends for the 2026 Luxury Renaissance

Now firmly in the back half of the 2020s, one megatrend that we’re all aware of is how the experience economy has caused a mushrooming of luxury hospitality. There are now innumerable brands in this space, so much so that to wrap our heads around it we’re niching luxury into traditional, experiential, uber, ultra, wellness and other modifiers.

From Booking to Belonging: How AI is Redefining the Hotel Guest Experience

For centuries, hospitality has been rooted in a simple but powerful principle: make people feel welcome, valued, and understood. From a handwritten note waiting in the guestroom to a concierge remembering a favorite table at dinner, the industry has long relied on human connection as its defining strength. But today, the way hotels deliver that sense of personalization is quickly and permanently evolving.

Hampton by Hilton Named No. 1 Hotel Franchise on Entrepreneur’s Franchise 500®, Extends Record 17‑Consecutive Year Run

Hilton (NYSE: HLT) announced today that Hampton by Hilton has been ranked the No. 1 hotel franchise on Entrepreneur’s Franchise 500® for the 17th consecutive year, extending the brand’s record-setting run at the top of the Lodging category. Hampton by Hilton also ranked as the No. 8 brand overall on Franchise 500® – moving up one spot from No. 9 in 2025 – and marking the 11th year in the top ten.

Oracle Approved by IHG Hotels & Resorts as a Property Management Provider

Oracle OPERA Cloud hospitality platform has been approved by IHG Hotels & Resorts (IHG) as a cloud-based property management system (PMS) for its estate in the Americas, and EMEAA (Europe, Middle East, Africa, and Asia) regions. With this approval, Oracle joins IHG’s exclusive list of approved property management systems, enabling franchisees and hotel owners to make tech decisions that best suit their individual business needs.

Best Western® Hotels & Resorts and Tripadvisor® Launch AI-Powered Trip Planning Experience to Help Soccer Fans Navigate 2026 Travel

Best Western Hotels & Resorts, the globally recognized hospitality brand within the BWH Hotels portfolio, and the world’s largest travel guidance platform, Tripadvisor, today announce the launch of their new “Go for the Goal” platform, an innovative AI-powered trip planning experience designed to help soccer fans plan multi-city travel itineraries ahead of the world’s biggest international soccer tournament in Summer 2026.

GuestRevu Retains Title of Best Guest Survey Software at the 2026 HotelTechAwards

This year, GuestRevu has once again stood out in the global hotel technology landscape, being named 2026’s Best Guest Survey Software by HotelTechReport. In addition to this top honour, GuestRevu also finished in the top 3 in the Reputation Management category and ranked among the Top 10 in the Hotelier’s Choice Awards. Feedback contributing to these accolades was gathered from 489 unique hotels across the globe, highlighting the platform’s international reach and the strength of real-world insight behind this recognition.