The AI Pricing Maturity Model: Benchmarking Your Hotel’s Readiness for Autonomous Revenue Management

As artificial intelligence becomes the engine of modern commercial strategy, hotels face mounting pressure to understand how prepared they truly are for AI-driven decision-making. Pricing once shaped by intuition and spreadsheets is shifting toward systems that learn continuously, react instantly, and negotiate directly with the digital agents that will soon dominate trip planning.

The Hotel Financial Coach Overview

Having worked in the hotel business for over four decades, I know most people think the numbers are the “hard” part of hospitality. There’s a common belief that the financials are best left to professionals who can sort out the complex interplay between the different departments of a hotel. It’s just too challenging and complicated for anyone who didn’t go to accounting school.

Booking.com built agentic AI before ’agents’ existed: Here’s how it scaled with small models for speed, big models for trust

Booking.com began experimenting with conversational recommendations and tool driven automation before most enterprises had a name for agentic systems, and that early start is now shaping a more measured strategy. In a VentureBeat podcast, AI product development lead Pranav Pathak described a layered, modular stack that pairs small travel specific models for fast, low cost inference with larger LLMs for reasoning, plus in house evaluations when precision matters.

Vijay Patel Named Tourism Champion of the Year

A well-deserved honor. Visit Tri-Cities has recognized AAHOA Lifetime Member Vijay Patel, President of A-1 Hospitality Group, with the Kris Watkins Tourism Champion Award—celebrating leaders who elevate the visitor experience and strengthen the region’s tourism economy.