As the year-end travel rush hits full speed, hospitality brands aren’t slowing down on sustainability. Here’s what stood out in recent weeks:
The Silent Revolution: How Every Hotel Website is Becoming an Actionable Endpoint for AI
For decades, the web has been held together by a chaotic and brittle system of custom APIs. This fragmented landscape of bespoke integrations is more than just a developer headache; it is the primary bottleneck preventing the next generation of AI from reaching its potential.
Efteling raises the bar for guest experience with Mews’ open API platform
Mews, the leading operating system for hospitality, has today announced that Efteling, one of Europe’s most iconic theme park destinations, has chosen Mews to power its guest operations and deliver frictionless experiences across all its accommodations.
roommaster Recognized as a 2025 Trusted Vendor by Crozdesk
roommaster, the modern hotel management software built for independent hoteliers, has been recognized by Crozdesk as a 2025 Trusted Vendor, earning the distinction of High Market Presence.
AI Hotel Review Response Platform Rebyū Anticipates Cornell University Research on Iterative Prompting and Sampling
Recent research from Cornell University has validated a core architectural principle that has shaped Rebyū, the AI-powered hotel review response platform, since its inception. Specifically, it affirms that AI performance in complex language tasks depends less on model scale or post-training optimization, and more on structured inference-time prompting that supports iterative reasoning.
New Study Reveals What Really Drives Guest Survey Response Rates in Hotels
A new analysis of more than 1,500 post-stay guest surveys has revealed that small, often overlooked design and wording choices can have a measurable impact on hotel survey response rates — challenging some long-held assumptions about survey length and guest fatigue.
The future of housekeeping: strategies for smarter, faster hotel operations
Housekeeping has long been considered the backbone of hotel operations, but until recently, it was also the department most resistant to technological innovation. From paper checklists to walkie-talkies, hotel housekeeping has largely relied on manual, error-prone systems.
Meliá Hotels International to Debut Its First Hotel in the Dolomites in 2026
Meliá Hotels International, Spain’s leading hotel company and a global benchmark in leisure hospitality, has announced the signing of its first project in the Dolomites, one of Europe’s most iconic destinations, in partnership with Gruppo Stay, a consolidated hotel management company based in Cortina d’Ampezzo. Scheduled to open in May 2026 under the Affiliated by Meliá brand, this new addition will mark the company’s 16th hotel in Italy, reinforcing its presence in one of its most strategic markets.
Waldorf Astoria to Come to Spain’s Malaga Province with Waldorf Astoria Marbella
Hilton (NYSE: HLT) and Higuerón Developments today announced the signing of Waldorf Astoria Marbella, bringing the iconic Waldorf Astoria brand to Spain’s Malaga Province. Opening in 2029, the new resort will offer a contemporary expression of Marbella’s Andalusian setting, reflecting Waldorf Astoria’s signature design ethos and service throughout. Guests will also experience the brand’s Personal Concierge.
MGallery Collection Unveils New Address on the Island of Oléron, between Pine Forests and the Ocean
MGallery, a boutique hotel collection within Accor’s luxury division, has announced the signing of a new exceptional property on the island of Oléron, in the heart of the unspoilt nature of Saint-Trojan-les-Bains. The opening of Bel Hôtel Oléron – MGallery Collection is scheduled for April 2026, following a major transformation of the Novotel Thalassa, built in the 1970s.

