The Hotel Owner AI Playbook and Toolkit

This edition of the Pertlink Putting the AI into Hospitality series is written for hotel owners whose primary objectives are Valuation Growth Enhancement and Robust Cash Flow Management, not simply operational continuity.

Luxury Travelers Seek Authenticity Over Standardization

The luxury travel market continues to thrive — even in these often uncertain economic times. From here in Paris as well as when I travel to attend industry conferences and speak to my colleagues at other properties, I am hearing that five-star hotels are not seeing a perceptible decline in business. In fact, for many hotels, ADR is up and business continues to be robust amongst this key demographic.

IHCL to Acquire Controlling Stake in Brij Hotels; Strengthens Leadership in India’s Leisure Tourism

Indian Hotels Company (IHCL), India’s largest hospitality company, today signed definitive agreements to acquire 51% stake in Brij Hospitality, owning company of the brand ‘Brij’, a boutique experiential leisure offering. Through this acquisition IHCL will gain ownership of the Brij brand and in collaboration with its founding promoter’s aims to develop the boutique leisure segment in India.

Appellation Healdsburg Joins Small Luxury Hotels of the World™ Following Its Highly Anticipated Opening

Fresh off its grand debut as the flagship resort of Appellation – a visionary, culinary-first hospitality brand founded by Michelin-starred chef Charlie Palmer and luxury hospitality veteran Christopher Hunsberger – Appellation Healdsburg proudly announces its acceptance into Small Luxury Hotels of the World™ (SLH), a curated collection of the world’s most characterful, independently spirited hotels. The partnership marks the first Appellation hotel to join SLH, signaling a major milestone for the brand’s growth and global recognition.

The Future of Luxury Is Personal: Highlights from the International Luxury Hotel Association’s Luxury Hospitality Conference, INSPIRE Las Vegas

Luxury hospitality has reached an inflection point—one where innovation enhances, rather than replaces, human connection. This theme resonated throughout the International Luxury Hotel Association’s (ILHA) recent conference, INSPIRE Las Vegas, as global industry leaders shared perspectives on how care, craft, and technology are shaping the next chapter of luxury travel.