Author: Admin

Beyond Green, a global portfolio of some of planet Earth’s most sustainable accommodations, is pleased to announce the addition of six new member properties to its global portfolio between January 1 and March 31, 2025. This strategic expansion underscores the brand’s continued growth across four continents—Africa, South America, Asia, and Europe—including its inaugural property in Bhutan.

The upcoming Eurovision Song Contest is pushing Basel hotel booking levels as high as 97%, according to the latest Forward STAR data from CoStar. CoStar is a leading provider of online real estate marketplaces, information and analytics in the property markets.

In the heart of the city, Helvetia & Bristol Firenze – Starhotels Collezione enhances its offer with two exclusive new panoramic suites, located on the fifth floor of the historic building. This new chapter strengthens the harmonious dialogue between the refined classical elegance of the Helvetia wing and the sophisticated, contemporary design of the Bristol wing, curated by renowned interior designer Anouska Hempel.

Lighthouse, the leading commercial platform for the travel hospitality industry, and BEONx, a premier Revenue Management System (RMS) provider, today announced a preferred partnership that integrates Lighthouse’s market intelligence directly into BEONx’s RMS platform, creating a unified solution for hoteliers worldwide.

Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage, and retain guests today. From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. For hospitality leaders who want to stay competitive, understanding and leveraging AI tools is no longer optional; it’s essential.

PM Hotel Group, a Top-15 hotel management company known for its dynamic portfolio and commitment to performance, today announces strategic executive promotions across PM Hotel Group and its lifestyle division, Modus by PM Hotel Group as the company expands into new regions across the US. The promotions come on the heels of several exciting milestones for the lifestyle portfolio, with recent openings of Wolfe’s Moab and evo Hotel Tahoe City, as well as upcoming debuts slated for 2025 including Hotel Burg in Leesburg, VA and RESET Joshua Tree, increasing the portfolio of the luxury and lifestyle division to over 20 properties nationwide. With these recent openings for the lifestyle division, PM Hotel Group has expanded its overall portfolio, which includes both branded and independent properties, to 92 hotels across the nation.

From experiential journeys and ‘bleisure’ travel to technology-driven bookings, led by Millennials and Gen Z, Veronique Raynaud, Vice President and General Manager, Global Client Group International Merchant Services, at Amex – an HSMAI Europe organisational member – highlights trends the hotel industry can leverage to boost customer acquisition, engagement, and loyalty.

We know the marketing funnel analogy. It’s neat, simple, easy to understand. And it’s useful to explain the concept of volume. But when planning marketing actions I find that the funnel is limiting, we need something that clearly positions marketing activities and helps prioritize them in terms of resource investment. A scale where every activity in marketing can be placed somewhere along it.

March 2025 revealed a mixed picture for the European hotel industry. Several segments saw their performances fluctuate, in particular the budget and economy segments, with domestic customers less able to multiply their stays due to the economic context. While Eastern Europe is once again doing well, with strong growth, other regions, such as North-Western Europe, are struggling to return to a positive trajectory.European hotel performances are very uneven from one range to another. After returning to a degree of stability last month, the budget and economy segments plunged back into the red, with RevPAR declines of -10.2% and -2.4% respectively. The midscale segment is also experiencing a slight decline in performance (-0.5%), with the upscale segment being the only one not to be caught up in this downward trend (+0.9%) thanks to the international clientele.