Executives are rapidly committing budget to agentic AI, yet fewer than a quarter say they truly understand how it works, creating avoidable risk. This CIO.com article argues that agentic AI is not an upgraded chatbot or simple automation, but an orchestration layer that breaks ambiguous requests into tasks, delegates them to specialised sub agents, and improves over time through continuous optimisation, which can drive hidden cloud spend, compliance exposure, and flawed talent decisions if it is deployed without proper governance. Using Talent Acquisition as an example, it explains agentic systems through an emergency department analogy: an orchestrator performs triage and routing, sub agents act like specialists handling discrete responsibilities, a large language model functions like the attending physician reasoning through nuance, and rigorous documentation and audit trails are essential to keep autonomy reliable and compliant. The core message is that agentic AI can reduce cost a…
Where Is the Hospitality Industry Headed in 2026?
As we edge closer to 2026, one question keeps surfacing in hospitality circles: where is our industry headed?
A year in review…aka. how we survived another year without losing our minds
As the year wraps up and inboxes go quiet (or at least pretend to), it’s time to zoom out (Pun intended). 😍
AI is Becoming the Consumer: What Travel & Hospitality Brands Need to Know Now
This article summarizes key findings from Accenture’s recent report, “Me, my brand and AI: The new world of consumer engagement – Building resilient relationships between consumers, brands and AI in times of uncertainty.” The research surveyed over 18,000 people across 14 countries, and the findings reveal a fundamental shift in how consumers discover, choose, and book travel experiences. For travel and hospitality professionals, the message is clear: AI isn’t just changing marketing tactics. It’s changing who makes the booking decisions.
Hoteliers, Stop Fearing AI – You’re Missing the Real Opportunity
Artificial Intelligence (AI) is rapidly moving from buzzword to business reality. It is reshaping industries from finance to healthcare. In hospitality, though, many hotel operators remain cautious, and with good reason.
The Front Office Manager AI Playbook and Toolkit
The front office is where hospitality becomes human — and where pressure hits first.
Thailand Launches “Travel Green Thailand” to Promote Responsible Travel
The Tourism Authority of Thailand (TAT) has launched TravelGreenThailand.com, a government-backed digital platform designed to promote eco-friendly and responsible travel experiences across Thailand. The site aims to help visitors explore the country through a sustainable lens, highlighting ways to protect nature, support local communities, and enrich cultural engagement.
You’re Not in Sales — You’re in Human Behavior Management
When I started in sales, I believed what most rookie reps do: Know your product, Handle objections, Pitch with confidence, Close with urgency.
Hotel Architect AI Playbook and Toolkit
Because most hotel failures are not design failures — they are operational failures designed in early stages.
The 2025 Zeitgeist of the Hotel Industry
Every year, I do the same slightly obsessive exercise: I take the most viewed headlines, strip them of opinion, and look at them as data. This year’s dataset was broader than usual, over 150 of the most-read headlines from 10 Minutes Hotel News, Hospitality Today, and HospitalityNet, (sign up to their newsletters) and the patterns were similar to what we’ve seen before – but different enough.