The Difference Between a Proactive and Reactive Customer Service and CX Strategy

The definition of a proactive customer experience is simple. The company reaches out to the customer before they call about a problem. Sometimes the customer doesn’t even know there is a problem. For example, an Internet provider may experience an outage and send text messages to its customers with ongoing updates. That shows the company is watching out for the customer, and while customers may not love that there is a problem, they love the information and have confidence that the company is doing something about it.

Redefining Iconic: Introducing Iconic Hotels & Resorts

L+R, the global real estate and hospitality investment group, announces the debut of Iconic Hotels & Resorts, marking the evolution of the legacy brand and platform Iconic Luxury Hotels. Built from the combined heritage of Iconic Luxury Hotels and L+R Hotels, Iconic Hotels & Resorts is designed to elevate each property’s distinct character while delivering exceptional service, memorable guest experiences, and owner-aligned performance. Backed by L+R’s discretionary capital, Iconic Hotels & Resorts’ initial portfolio spans 5 countries, creating a market-leading platform that can support a robust pipeline and future growth initiatives by partnering with other third-party owners and capital partners.