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Avenue 9 Solutions

Consulting solutions for Hospitality

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Author: Admin

Posted on 12 March, 2026

Experiences Are Inventory, Not a Feeling: A Conversation with Journey at ITB Berlin

Journey executives explain how hotels can generate 50% of revenue from non-room sources by treating experiences as bookable inventory rather than add-ons.
Posted on 12 March, 2026

Experiences Are Inventory, Not a Feeling: A Conversation with Journey at ITB Berlin

Journey executives explain how hotels can generate 50% of revenue from non-room sources by treating experiences as bookable inventory rather than add-ons.
Posted on 11 March, 2026

Payments, AI Commerce, and Why Retail Went First: A Conversation with Stripe at ITB Berlin

Stripe’s James Lemon discusses payment infrastructure challenges in hotels and why AI booking technology is more complex for travel than retail.
Posted on 11 March, 2026

Mastering Profiling, Personalisation and Targeting Needs More Than Data at Whittlebury Park

Bradley Spielman at Whittlebury Park shares strategies for marketing to diverse audiences including spa guests, golfers, motorsport fans, and corporate groups using data-driven personas.
Posted on 10 March, 2026

One Platform, One Source of Truth: A Conversation with Access Hospitality at ITB Berlin

Access Hospitality’s Navigator uses natural language AI to query unified hotel data, eliminating the need to toggle between multiple systems.
Posted on 10 March, 2026

HVS Europe Hotel Transactions Bulletin – Week Ending 6 March 2026

PPHE reacquires Park Plaza London Waterloo for £147.9m while Nordeste Properties buys Meliá Bilbao for €63m in major European deals.
Posted on 10 March, 2026

Friction, Wristbands, and Why Best-of-Breed Wins: A Conversation with TRYBE at ITB Berlin

TRYBE CEO discusses their wristband-based contactless system for spas, arguing specialized software with strong integrations beats all-in-one platforms.
Posted on 9 March, 2026

HOSPA honours industry excellence at the 2026 Professional Development Learner Awards

HOSPA recognized top performers from its 2024/2025 training cohort, with Leonardo Hotels winning Employer of the Year for professional development commitment.
Posted on 9 March, 2026

The Regenerative Question: A Conversation with Willy Legrand at ITB Berlin

Dr. Willy Legrand discusses why 40 years of sustainability frameworks have failed to prevent environmental decline and explores regenerative tourism as a transformative alternative.
Posted on 9 March, 2026

Meetings, Events, and a Ride in a Trabi: A Conversation with VenueSuite at ITB Berlin

VenueSuite announced demand-based pricing for meetings and events, applying room revenue management logic to meeting spaces with early results showing increased bookings on lower-demand dates.

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