The brand achieved a 135 RGI in Frankfurt, outperforming competitors by 35%, and targets 14 hotels by 2029 across key European cities.
ITB Berlin 2026, Day One: Ten Things That Actually Stood Out
Coverage from ITB Berlin highlights the “toggle tax” hoteliers pay when staff switch between multiple systems during guest interactions.
Limehome strengthens Belgian presence with flagship signing in Brussels’ European Quarter
Limehome will convert a 114-unit hotel in Brussels’ European Quarter into serviced apartments, opening in early 2027.
Native by Numa Accelerates UK Growth with New Openings and Strategic Expansion
Native by Numa will add 188 aparthotel units across five properties in London and Edinburgh, following 17% direct revenue growth.
The UK hotel sector stages second-half comeback in 2025, supported by sustained growth in leisure and wellness demand, says Knight Frank
UK hotels recovered from first-half challenges with 3.8% H2 RevPAR growth in regional markets and 6% leisure revenue increases.
Travalyst accelerates the development of the Data Hub six months after launch
Amadeus partnership through Tech4Impact program enabled native mobile app development for offline sustainability data capture by small accommodation providers.
StepStone and Proprium’s a&o Hostels acquires former office in central Berlin for conversion into Europe’s largest hostel
The €40 million conversion will create a 2,500-bed flagship property near Checkpoint Charlie, part of a&o’s €500 million expansion backed by StepStone and Proprium.
London’s Hotels Maintain Strong Profitability Despite Softer RevPAR in 2025
Central London hotels achieved 46.8% GOP margin and £135.5 GOP per room through disciplined cost control, despite 0.9% RevPAR decline and ongoing wage pressures.
Bookboost Launches AI Agent Powered by Guest Data, Bringing Personalised Autonomous Service to Hospitality
The AI Agent uses unified guest profiles from Bookboost’s CDP to provide personalized responses across multiple channels, resolving common conversations in about five seconds.
A hotel juggling identity – marketing profiling, personalising and targeting for success
Bradley Spielman from Whittlebury Park explains how the hotel uses guest personas and targeted CRM data to market effectively across golf, spa, events, and motorsport audiences.

