Author: Admin

Luxury hotel marketing has become increasingly sophisticated — better creative, more channels, smarter automation — yet growth remains fragile. Direct bookings plateau. Customer acquisition costs rise. Dependency on intermediaries deepens.

Hospitality has never pretended to be easy. Work in professional kitchens is defined by fast pace, pressure, precision, professionalism, and pride. Yet a growing body of evidence suggests that the chef shortage is no longer simply a recruitment challenge; it has become a retention crisis, fuelled by working conditions that many chefs no longer view as sustainable.

After four decades of sustainability discourse, the hospitality industry has built strong systems, standards, and certifications. Yet sustainability still struggles to survive beyond policies, failing to embed itself into daily behavior, employee motivation, and guest culture.

Hilton (NYSE: HLT) today announced expanded growth in Türkiye with the signings of five properties across four of its brands, building on the company’s 70-year presence in the country. In addition to providing a further boost to Hilton’s Turkish lifestyle portfolio, the signings include Antalya’s first Hilton Hotels & Resorts property and further expansion for the DoubleTree by Hilton and Hilton Garden Inn brands.

A new report by SiteMinder, the world’s leading guest acquisition and revenue platform, shows hotel arrivals beyond traditional peak periods strengthened in 2025, creating more consistent year-round demand.

[Berlin, 3 February 2026] – AMANO Group, one of Berlin’s leading lifestyle hotel brands, has completed a full digital transformation with Mews, the leading operating system for hospitality and shared spaces. The ambitious rollout – with at least one property going live each week – marks a major milestone for the Berlin based hotel group as it centralizes operations, empowers teams, and reimagines the guest experience for the modern traveler.

LodgIQ, a forerunner in advanced revenue management solutions, has been selected as the first international guest for 10 Minutes Hotels, as France’s leading hospitality innovation podcast is now launching to a global audience. To mark this expansion, the podcast chose LodgIQ’s flagship product, AI Wizard, to headline its debut international episode, Hotels Have More Data Than Ever — So Where is Generative AI?. The collaboration highlights LodgIQ’s growing role in reshaping revenue strategy through applied generative AI. It also reflects a natural partnership between two organizations committed to helping hoteliers navigate complexity with clarity, intelligence, and commercial impact.

Greek tourism reached a new all-time high in 2025. According to the Bank of Greece, international arrivals increased by 4.6% up to November 2025 to 37 million (excluding cruise passengers), supported by a 6.1% rise in international airport arrivals across 27 airports nationwide.

Spanish asset management firm Arcano Partners, through its Arcano Spanish Value Added Real Estate (AVA III) fund, has acquired three hotels (1,050 rooms) on the island of Tenerife in Spain, from a subsidiary of Hyatt Hotels & Resorts. The properties, all rated four-star, are the 438-room Alua Tenerife, the adjoining 202-room Alua Soul Orotava Valley, and the 410-room Alua Atlántico Golf Resort. Arcano plans to invest further into the three properties and turn them into all-inclusive resorts. Hyatt, who acquired the three hotels from Blantyre Capital in February 2025 for a reported €120 million (€109,700 per room), will remain as operator under long-term management agreements.

The Hilton 2026 Trends Report identifies a shift in family travel dynamics: 29% of global travelers are now engaging in “skip-generation” travel. Defined as grandparents traveling exclusively with their grandchildren, this segment presents a unique set of operational and marketing requirements for the hospitality sector.