Cendyn: Make Your CRM Work Across Every Department, Not Just Marketing

CRMs power up businesses, and for hotels, this keeps guests returning time and time again. But without a people-first approach, the CRM can fail. IÕve seen it first-hand: that Eureka moment when hotel staff see the benefits of the CRM, and everything changes. HereÕs why your hotelÕs Find, Book, and Grow strategy relies on your staff to actively engage with the CRM.

Why 2026 will reshape hospitality and leisure dealmaking

After several years of post-pandemic reset, the hospitality and leisure dealmaking sector is settling into a new rhythm. Growth is no longer about adding scale alone, but about how well companies can connect experiences, customer data and loyalty across their portfolios. The assets attracting the most interest are those designed to work together.

The Mille Club: Potato Chip Pricing Lessons

For those who have not followed our writing, the Mille Club refers to properties with rates over one thousand dollars, pounds or euros, with the ‘mille’ picked up from the Italian language. The Mille Club’s premise is that guests at this level are looking for an incredible experience rather than mere accommodations. Instead, hoteliers’ offerings compete for guests independent of location, making comp sets typically geographically derived moot. With great rate comes great expectations…

Four key insights from the FHS World Advisory Board

Over 50 senior hospitality leaders gathered in Dubai last week for the annual FHS World Advisory Board meeting to shape the programme for the Future Hospitality Summit – FHS World 2026, taking place from 29 September to 1 October at Madinat Jumeirah in Dubai.