Hospitality management to waive application fees to PRLA dues-paying members

UNIVERSITY PARK, Pa. — The Penn State School of Hospitality Management will offer scholarships to employees of Pennsylvania Restaurant & Lodging Association (PRLA) dues-paying member organizations who wish to pursue a Master of Professional Studies in Hospitality Management program or a Graduate Certificate in Hospitality Management program at Penn State.

Ascott signs record 19,000 units across 102 properties in 2025

The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), signed a record 19,000 units across 102 properties in 2025, marking 27% year-on-year growth in new signings. Its asset-light expansion was led by higher-fee segments such as resorts, supported by accelerating franchise momentum and strong conversion activity. Ascott entered more than 10 new cities across Asia Pacific and Europe, growing its global footprint to over 230 cities in more than 40 countries. The company now operates and has under development more than 1,000 properties[1] with over 176,000 units globally.

Influence Society Unveils SOCIETIES 2025. A Visionary Annual Publication Defining the Next Chapter in Hospitality Branding

Influence Society, a leading digital marketing agency serving high-end hospitality brands, proudly announces the release of SOCIETIES 2025, its signature yearly publication that serves as a strategic guide for hotel brands navigating a rapidly evolving market. This edition confronts key issues impacting hospitality: the rise of AI as a new baseline, the reemergence of long-form storytelling, the shift from possession to experiential engagement, and the growing need for design-forward, emotionally resonant branding. With over 60 pages of deeply researched perspectives, SOCIETIES 2025 is aimed squarely at hoteliers and brand leaders seeking to lead, not just compete.

The Customer is Always Right

When Harry Gordon Selfridge opened his revolutionary department store in London in 1909, he didn’t just bring American-style retail to the heart of Britain—he introduced a philosophy that would shape the customer experience for more than a century.