HFTP Announces 2025 Paragon Award Recipient – Chris Garland

Christopher Garland was selected as the 2025 Hospitality Financial and Technology Professionals (HFTP®) Paragon Award recipient for his significant contribution in guiding industry professionals in financial reporting for hotel companies through leadership roles with the association. Garland is an active participant in the Global Finance Committee (GFC), the group behind the recently-released 12th revision of the Uniform System of Accounts for the Lodging Industry. Garland will be recognized at the upcoming HFTP Annual Convention on October 22 at the Rosen Centre Hotel in Orlando, Fla.

Vine to Mind 2025: Where Data and Wine Form the Perfect Blend

Organized by EHL Hospitality Business School and the Harvard Data Science Initiative, the second iteration of the Vine to Mind conference took place on EHL’s iconic Lausanne campus in June 2025. Discussions centered on the role that data science plays in the wine industry. Drawing participants from over 20 countries, the conference featured presentations rooted in academics, data science and in-the-vineyards insights. The conference put forward a clear and informed message: the evolution of the wine industry now depends as much on advances in data science as on traditional expertise in viticulture, winemaking, and business.

Swiss Beer Inspires Innovation in Traditional Industries

For centuries, industries such as beer, wine and whiskey have been built on foundations of heritage and craftsmanship. Over time, these products have become precious, cultural artifacts, deeply tied to regional identity. The botti used for ageing Barolo wine in Piedmont, the ancient recipes used to produce beer in Germany, or the oak used for aging whiskey all carry symbolic meaning beyond their technical purpose. Entrepreneurs entering these fields quickly learn that innovation often means challenging industry traditions that entire regions have held sacred for generations. The price of novelty can be high: reputational risk, resistance from loyal consumers, even rejection from local communities who see innovation as an attack on authenticity. Inspired by research on the Swiss beer industry, this article proposes strategic ways of weaving centuries of tradition into new interpretations.

Cvent and BeCause Integration Brings Sustainability Data to the Forefront for Event Planners and Hoteliers

Cvent, a market-leading meetings, events, and hospitality technology provider, and BeCause, the sustainability data hub for the travel and tourism industry, have announced an integration to enhance how hotels present sustainability information on the Cvent Supplier Network (CSN), one of the world’s largest venue-sourcing platforms. The integration allows hotels to automatically integrate verified sustainability information from BeCause’s live data hub – the largest database of verified hotel sustainability data in the industry containing more than 2 million data points across 10,000 metrics – into their CSN profiles, addressing the growing demand from event planners for easily accessible sustainability data when sourcing and booking venues. More than 12,000 hotels and venues are already sharing sustainability data and publishing it on CSN through this integration.

Gorgeous Smiling Hotels Unites Operations with Aspire GmbH

Gorgeous Smiling Hotels GmbH and Aspire GmbH are joining forces, consolidating their hotel operations and setting the stage for ambitious future growth. Their first deal as Gorgeous Smiling Hotels will be with the addition of Great2Stay Hotels, which is a hotel management company based in Augsburg. This move will create one of the largest operators in the DACH region portfolios of the year. The joint umbrella brand for all activities will be Gorgeous Smiling Hotels.