How hotels can beat the front desk queue problem

If you’ve ever stood in line at a hotel reception, you know how quickly excitement can turn into frustration. Guests arrive with bags, families and expectations – but a slow-moving queue at check-in is often the first impression they get. For hoteliers, this isn’t just an operational issue. It’s a brand issue. Those first (and last) moments shape guest satisfaction more than almost anything else.

107-Key Aloft Istanbul Karaköy Opens

Aloft Hotels, part of Marriott Bonvoy’s portfolio of over 30 extraordinary brands, has made its debut in Istanbul with the opening of Aloft Istanbul Karaköy. The opening marks the brand’s second hotel in Türkiye and brings Aloft Hotels’s unique blend of urban-inspired design and spirited social energy to one of Istanbul’s most dynamic neighbourhoods.

How AI Will Transform Hotel Managers into Strategic Leaders

I’ve spent years watching hotel managers juggle operations like circus performers. Emails at midnight, last-minute cancellations, staff shortages, unexpected group bookings, fluctuating ADRs, you name it. Managers have been trained to react. But leadership isn’t about reacting. It’s about anticipating, steering, and inspiring.