Hybrid Hospitality Beyond the Buzzword

These days, every hotel with “multi-purpose” spaces (a horrible word, let’s be honest) and mixed revenue streams calls itself a hybrid concept. But if that’s all it takes, we’re missing the point.

IHG Hotels & Resorts and Hainan Airlines Deepen Partnership to Deliver Seamless Ground-to-Air Travel Experiences

Building on their successful collaboration launched last year, IHG Hotels & Resorts (IHG) and Hainan Airlines have further deepened their strategic partnership in 2025 with the joint concept ‘Where Dreams Bloom, Journey to the Oasis’. Together, the two brands present a range of elevated travel touchpoints—including a co-branded airport lounge and business class menus—expanding the boundaries of culture and tourism collaboration. As IHG marks its 50th anniversary in Greater China, this strengthened partnership reflects a shared vision to deliver a seamless end-to-end travel experience with elevated product and service offerings.

Peak Experiences at Hotels Mean Peak Wellness

A question that guides our approach when the two of us are working with hotel owners and executives to achieve their financial goals is: What’s your property’s reason to visit? Traditionally, this has been a feeling or a desired emotional outcome, while more recently centralized and structured data from across the guest journey can allow a hotel or brand to quantity this reason to visit in order to use data to guide operational improvements or capex. The acronym for this that we are promulgating is R2V.