ORLANDO – INNclusivity, a visionary, innovative approach to hotel training and hiring, is transforming the lives of adults with developmental disabilities and providing exceptional benefits to participating hotels. A rapidly expanding non-profit organization, unique to the hospitality industry, INNclusivity provides this often-neglected group with opportunities that offer gainful employment, newfound capabilities and a place in the workforce, while setting goals for a more secure and productive future. Founded by veteran hospitality executive Mike Schugt, INNclusivity partners with vocational schools and local hotels to identify potential workers, provide training and find suitable jobs within the hospitality industry. INNclusivity has expanded from its Orlando headquarters where four properties are part of the program, to hotels in Atlanta, New Orleans, Pittsburgh and San Francisco. In Fall, 2025, the organization will take its singular concept to Europe, expanding to Germany.
Soho House & Co Inc. Signs Definitive Take-Private Agreement
Soho House & Co Inc. (NYSE: SHCO) (“SHCO”, “Company”, “we” or “our”), the global membership platform that connects a vibrant, diverse, and international group of members, today announced that it has entered into definitive agreements pursuant to which an investor group led by MCR and its Chairman and CEO Tyler Morse will acquire the outstanding shares of Soho House not held by certain significant shareholders. SHCO Executive Chairman Ron Burkle and the Yucaipa Companies LLC (“Yucaipa”) will roll their controlling equity interests in the Company and retain majority control of the business.
Turn Every Departure Into a Lasting Memory
As summer break winds down, families across the world are savoring their final getaways before the return of school bells and daily routines. For hospitality brands, this moment presents a unique opportunity: to ensure each farewell is as memorable as the stay itself.
From Room Distinctions to Revenue Engines: Rethinking Hotel Sales for the AI-First Era
The hotel industry’s love of tradition has quietly become a silent killer of revenue. Room categorization was never questioned in the past, not because it was perfect, but because technology made alternatives impossible. What once passed as ‘best practice’ now erodes pricing power and individuality in a world transformed by technology and shifting consumer behavior.
What hotels get wrong about changing tech – and how to get it right
Changing your property management system (PMS) is one of the most important – and potentially disruptive – technology decisions a hotel can make. When it goes well, you unlock efficiency, revenue and a better guest experience. When it goes wrong, it can cause operational chaos, staff frustration and costly delays.
SilverStone Inns Partners with Stayntouch to Scale ‘Flag Smart and Profit More’ Franchise Model
Stayntouch, a global leader in cloud hotel property management systems (PMS), has announced a new partnership with SilverStone Inns, a cost-efficient and high-return alternative to traditional hotel franchises for independent hotel owners in the Pacific Northwest. SilverStone has selected Stayntouch as its exclusive PMS partner across its entire portfolio. With two properties already live on the platform, SilverStone plans to convert six additional hotels over the next 12 months, with a goal of expanding to 20 properties within two years.
STR Weekly Insights: 3-9 August 2025
U.S. hotel industry performance was down for the week ending 9 August. Revenue per available room (RevPAR) dipped 1.6% on falling occupancy (-0.7 percentage points) and ADR (-0.6%).
Quiet Luxury: The Art of Understated Wealth
In the world of luxury, ostentatious logos and loud statements of wealth are becoming rather ‘has been’. A quieter form of luxury is increasingly making waves based on more discreet messages that signal sophistication through subtlety and experience over item. This article explores the socio-economic forces driving ‘Quiet Luxury’ and its powerful evolution in high-end consumption.
Initial franchise agreement signed for two properties in Austrian alpine resort
Safestay (AIM: SSTY), one of Europe’s largest hostel groups, is pleased to announce the signing of its first franchise agreement as the Group continues to execute against its growth strategy which includes delivering capital-light expansion opportunities.
Hotels Embrace Thoughtful Back-to-School Farewell Gifts for Young Guests
As the summer travel season winds down and families prepare for the upcoming school year, some hotels are finding creative ways to leave a lasting impression on their youngest visitors. Instead of the typical parting amenity, properties are turning to thoughtful, school-ready gifts that combine practicality with sustainability.

